Marketing Operations (UK/Europe)

About TheyDo

We’re TheyDo, a fully remote B2B SaaS organisation. Founded in 2019, we are the leading journey management platform, on a mission to make the customer journey the most powerful business tool there is.

In March 2024 we announced our latest funding round worth $34 million. Combined with our Series A raise in 2022 it takes our total investment to just under $50 million. Our angel investors include executives from Intercom, Miro, OpenAI, Amplitude, Slack, Airtable and more.

We support and partner with renowned enterprise organizations such as Cisco, Ford, Johnson & Johnson, Home Depot and Polestar, helping them manage their complex journeys and optimize them for efficient growth, removing the need for constant transformation.

We kicked off 2024 with a global team of 65 TheyDoers, representing over 30 nationalities across 20 countries.

This is just the beginning. Join our exciting journey as we make the Customer Journey the most powerful business tool there is

We’re looking for someone to join our Marketing team in our first dedicated Marketing Operations role.

As a seasoned marketer, you will already understand customer journeys and how to align goals, technology, and outcomes. We’re seeking someone excited to contribute to building our enterprise marketing go-to-market motion. In this role, you’ll be a pioneer for TheyDo’s automation, alignment, and efficiency. You must have previous experience building an Enterprise-class demand generation machine.

We are a remote-first company with our marketing team members across the East Coast USA, UK, and Europe. To ensure effective collaboration, we are seeking candidates located in one of these regions.

Please note, we have only one position available but have a few different adverts to reflect different locations - please just apply to one.

What you will do

You'll be the magician who brings the magic together. We are looking for a needle in a haystack: a seasoned marketing operations professional who can set the strategy, join the dots and build the website.

• Be a significant presence in the global marketing team, testing ideas and enabling the team to be successful.

• Build a class-leading multi-segmented marketing nurture system.

• Take ownership of the customer-facing website. Review the technology and code yourself—build the site, author widgets, and code animation.

• With a working knowledge of SQL, you can integrate the company data warehouse and collaborate with Sales, CSM and Finance to align goals and ensure accurate forecasting and reporting.

• Build a lead-scoring system to prioritise ICP follow-up and also enable the marketing team to focus.

• Partner with rev ops and sales to align on goals, metrics and results.

• Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems.

• Manage and document any changes that happen and the rationale behind them.

• Build automation to enable the marketing team's efficiency, allowing for easy technology adoption and consistency of execution.

• Build web personalisation, delivering best next offer (content) based on personas and direction from the marketing team

• Have an unbiased perspective of the marketing team activities, reporting on the data only.

What we are not looking for

We have high expectations for this role, but its worth pointing out what we are not looking for, this is an operations role vs creative campaign management or strategy.

• Campaign ideas and content creation are not part of this role; we have content creators and editors

• SEO and Paid Digital marketing are not part of this role - we are using agencies for this

What we’re looking for

We have a great team of FTEs and contractors. We are looking for a superstar to come in and take ownership of the processes and tech stack behind them.

• Experience in hyper-growth in the SaaS B2B Enterprise marketing operations (€10-€100m ARR).

• You are a builder rather than an organiser (you have the skills to build it yourself vs. hiring freelancers and agencies to do it—as we grow, we will build the team, but today, you should expect to do it yourself).

• Required: Current or recent certified expert (Champion) in Marketo

• Admin-level proficiency in Salesforce.

• Extensive knowledge of Gong, GA, Headless CMS (Storyblok), Vercel, 

• An empathetic, motivated, and proactive team player eager to fully own the job.

• Ability to prioritise, multitask, and perform effectively in a dynamic, fast-growing work environment.

• Confidence, motivation to grow, fearlessness to fail, and a relentless drive to enhance processes.

• Web development experience - ability to build and debug the front end of the headless CMS and ensure it works within our hosting framework

What we offer

💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!

🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility.

🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location.

🌴 Flexible holiday days - we love what we do, and equally love taking a break. We expect you to take a minimum of 25 days per year (in addition to public holidays).

🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career.

🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership.

👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover.

👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered.

🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in the Netherlands, Spain and Portugal.

⚒️ Latest tech & tools - MacBook Air, Pro or laptop, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously.

🚀 Continuous growth of our benefits package as we continue to grow in size

To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.

About TheyDo

Our core values are the driving force behind every decision we make.

We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process.

TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.

Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner.

If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!