Position Overview

We are seeking an experienced Off-page SEO Manager to lead our external optimization efforts and drive domain authority growth through strategic link building campaigns. This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.

Key Responsibilities

Link Building Strategy & Execution

Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings
Create and execute large-scale link building campaigns across multiple projects and domains
Identify and evaluate high-quality link opportunities through competitor analysis and market research
Build and maintain relationships with webmasters, bloggers, and industry influencers
Monitor and analyze backlink profiles to ensure quality and relevance

Team Leadership & Campaign Management

Lead and mentor a team of outreach specialists and link builders
Establish link building processes, guidelines, and quality standards
Manage multiple concurrent off-page campaigns with varying timelines and objectives
Coordinate with content teams to develop linkable assets and guest post content
Track team performance and provide regular coaching and feedback

Outreach & Relationship Building

Develop and manage comprehensive outreach campaigns for link acquisition
Create compelling outreach templates and communication strategies
Negotiate link placements and partnership agreements
Build long-term relationships with high-authority websites and publishers
Manage guest posting programs from pitch to publication

Analysis & Reporting

Monitor backlink acquisition progress and campaign performance metrics
Conduct regular link audits and disavow toxic or low-quality links
Analyze competitor link building strategies and identify new opportunities
Provide detailed reports on link building ROI and domain authority improvements
Use data insights to optimize and refine off-page strategies

Process

Initial HR Call
Test Task
Call with the Manager & Team

Requirements

Experience Requirements

Minimum 5+ years of hands-on experience in link building and off-page SEO
2+ years in managerial or team leadership positions in SEO or digital marketing
Proven track record of acquiring high-quality, editorial backlinks at scale
Experience managing link building budgets and vendor relationships

Off-page SEO Expertise

Guest posting campaigns: End-to-end management from prospect research to content publication
Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities
Outreach strategies: Email outreach, relationship building, and conversion optimization
Broken link building: Identifying and capitalizing on broken link opportunities
Resource page link building: Securing placements on industry resource pages
Digital PR and brand mentions: Converting unlinked mentions into backlinks
Competitor analysis: Reverse-engineering successful link building strategies
Link reclamation: Recovering lost or broken backlinks

Technical Skills & Tools

Proficiency in link building tools (Ahrefs, SEMrush, Moz, Majestic, BuzzStream)
Experience with outreach platforms (Pitchbox, NinjaOutreach, or similar)
Advanced knowledge of Google Search Console and link analysis
Understanding of anchor text optimization and link velocity
Familiarity with content management systems for guest post publishing
Excel/Google Sheets proficiency for campaign tracking and reporting

Industry Knowledge

Deep understanding of Google's link quality guidelines and algorithm updates
Knowledge of link valuation metrics (DR, DA, Trust Flow, Citation Flow)
Awareness of penalty risks and white-hat link building practices
Understanding of content marketing as it relates to link acquisition
Familiarity with HARO, journalist outreach, and digital PR tactics

Leadership & Communication Skills

Strong project management and organizational abilities
Excellent written and verbal communication skills
Experience training and developing junior team members
Ability to present link building strategies and results to stakeholders
Proven ability to work with cross-functional teams (content, PR, development)

Preferred Qualifications

Experience in competitive industries (finance, health, legal, gaming, etc.)
Background in content marketing or digital PR
Knowledge of international link building and multi-language outreach
Experience with affiliate and partnership link building
Familiarity with influencer outreach and collaboration strategies

Benefits

What We Offer

Performance bonuses tied to link acquisition and domain authority growth
Access to premium SEO tools and outreach platforms
Professional development and conference attendance opportunities
Flexible working arrangements and remote work options
Collaborative environment with growth opportunities

Off-page SEO Manager (iGaming US Market)