About the Role

The Director, Growth Marketing is responsible for building and scaling the demand generation engine that drives new pipeline creation and revenue growth across our buyer segments. The right candidate is energized by standing up new capabilities and refreshing processes, not just optimizing mature ones. Reporting to the Senior Vice President, Marketing and Communications, this role leads a team spanning demand generation, digital marketing, marketing automation, and event marketing, plus agency and vendor relationships. The right candidate brings deep B2B SaaS experience, understands long-cycle enterprise and government sales, and thrives building new capabilities.

What You'll Do

Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership
Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas
Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don't exist today where needed
Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency
Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable
Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales
Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence
Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement
Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events
Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership
Support healthcare IT analyst relations and amplify customer evidence programs — case studies, ROI stories, peer references — that accelerate deals and strengthen competitive positioning
Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements
Build, lead, and mentor a high-performing growth marketing team — setting clear expectations, managing performance, developing talent, and managing agency relationships and budget

You’re a Great Fit for This Role If

10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership
5+ years building and leading marketing teams of 5+ people
Track record of building demand generation programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created
Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months)
Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools
Practical experience using AI tools to improve marketing productivity

Our Mission

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions

This position is remote, U.S. based
This position may require 15% travel
The target pay range for this role is: $150,000-172,500. This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location
All team members will be required to pass a background check which includes criminal, employment, and education verification

Benefits Provided by Unite Us

Medical, Dental, and Vision — insurance for team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits
Wellness — mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, available to all team members
Flexible Time Off — take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays
Paid Parental Leave — adoptive parents are included
Employee Resource Groups — join our ERGs to connect and engage with colleagues, like Military Veterans

Director, Growth Marketing