Digital Marketing Manager

About the position:

We are looking for an experienced marketing professional to execute on a wide variety of digital marketing initiatives. You bring with you experience with the buyer’s journey, engagement strategies, and execution tactics, and you’ll immediately make an impact through your day-to-day collaboration with a large team of B2B marketing professionals. You think clients-first when you build digital experiences. You love to test, optimize, and try new tactics! #LI-Remote 

Your day might look like:

• Upload and optimize new blog posts, analyze performance to drive web traffic from the blogs.

• Collaborate with internal thought leaders, marketing, sales and consultants to create relevant content for internal and external blogs, video, and other digital assets.

• Maintain Google My Business listings and other directory sites as required.

• Responsible for understanding brand positioning, marketing strategy, Velosio’s mission, vision, values and tone of voice to be supported in all marketing communications.

• This role is the “go to” contact for inter-departmental marketing requests that requires digital or other media support, including building and updating web pages and producing content.

• Work alongside SEO Specialist and Webmaster to optimize and update company website(s) and digital properties to ensure searchability, usability, and a positive user experience.

• Monitor and analyze digital metrics and user trends including the website, social media, digital advertising, and marketing automation platform, and implement ongoing reporting to inform marketing activity and future plans.

• Play a key role in generating ideas and maintaining the Velosio Digital Marketing content calendar.

• Create and manage graphics and video assets.

• Build landing page templates and components in WordPress and Unbounce to support the rapid deployment of Demand Generation Campaigns.

• Working alongside SEO Specialist to research and act on optimization and ranking opportunities.

• Using overall communication strategy as a guide, work with internal and external resources to package or repurpose content for digital uses.

• Plan, develop and implement paid advertising campaigns to support campaign and revenue goals.

• Understand and interpret digital advertising results to identify successes and areas of opportunity. 

• Identify opportunities for referral traffic, and deployment of campaign assets and CTA’s to third party properties.

• Identify and optimize published content for increased site stickiness and improved conversion rate.

• Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO. 

• Identify problems and deficiency and implement solutions in a timely manner. 

• Suggest improvements for process and productivity optimization. 

• Stay up to date with the latest SEO and digital marketing latest trends and best practices. 

• Ensure all campaigns run smoothly, on-schedule, and within scope. 

What you'll bring:

Requirements

• Bachelor’s degree required

• 2-5 years of digital marketing or SEO experience.

• Detail-oriented.

• Experience running multi-channel marketing campaigns.

• Knowledge of SEO ranking tactics and how to build content that enhances SEO results.

• WordPress experience.

Nice to Have’s

• Graphic design experience a plus

• GA4 Experience a Plus

• Linkedin and Google advertising experience a plus.

• Unbounce experience a plus.

Who we are:

At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.

Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.

We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.

Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Columbus, Ohio, Velosio’s 400 employees serve over 4,000 clients.

Beyond our expertise, as a Velosio team member, you can leverage the Velosio award winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.

Some reasons you might like working with us:

At Velosio, YOU MATTER.

Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded Best Company Culture and Best Company for Women by Comparably in 2023, 2022 and 2021, in addition to Best Company for Career Growth, Best Perks & Benefits, and Best Leadership Team by Comparably in 2022 and 2023!

Access the following link to see why 100% of current Velosio team members feel their company is invested in their career growth, 99% of current Velosio employees feel their manager cares about them as a person, and 99% of current Velosio team members look forward to interacting with their coworkers every day: 

https://www.comparably.com/companies/velosio 

At Velosio, YOUR WELLNESS MATTERS.

We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:

• 3 Medical Insurance options with a company contribution to HSA

• 3 Dental Insurance options including adult orthodontics

• 3 Vision Insurance options

• PTO with added time with each year of service

• Remote working environment

• 401k Match 50% of the first 6%

• StayWell Program – a cash reimbursement up to $600 a year toward Wellness

• Quarterly Incentive Program