Manager, Commercial Marketing/Enablement

About Visana Health

Visana is a comprehensive virtual women’s health clinic that goes beyond the narrow scope of family building to provide whole person medical care for 100% of women. The Visana Health 50-state medical group can diagnose and treat all women's health conditions from menstruation to midlife, specializing in high cost, complex conditions such as menopause, endometriosis and PCOS. Visana offers a better model for women’s health that delights women, improves clinical quality, and reduces total cost of care. Through its value-based care model, Visana Health has demonstrated a 4:1 ROI for health plan and employer partners. Learn more at www.visanahealth.com.

About the Role

We’re seeking a Manager, Commercial Marketing/Enablement to power Visana’s next stage of growth. Reporting to the Chief Commercial Officer, this role partners closely with the Senior Director of Marketing, Client Success team, and operations leadership. You’ll lead B2B marketing campaigns, manage industry events, enable sales success, and strengthen our position as the leader in women’s health.

Key Responsibilities/Focus Areas

• Commercial & B2B Marketing Strategy: Plan, write, and execute marketing content across LinkedIn, digital ads, newsletters, collateral, and sales tools.

  • Market & Competitive Research: Monitor industry trends and competitor positioning to keep Visana differentiated.

  • Event & Conference Management: Own end-to-end execution of Visana’s presence at key industry events (e.g., HLTH, AHIP, Becker’s) — including booth strategy, logistics, travel coordination, and ROI tracking.

• Sales Enablement & Operations: Develop and maintain slide decks battlecards, FAQs, case studies, and presentation decks; support sales campaigns, meeting prep, and account mapping.

  • Process & Documentation: Build repeatable processes and maintain clear documentation to help the team scale via our Commercial Playbook

  • AI & Automation: Leverage AI tools to scale execution and improve operational efficiency.

  • Platform & Tool Management: Help manage CRM tools, and content libraries to keep resources up to date. Explore new tools and platforms to increase efficiency and effectiveness of our enablement.

• Content & Messaging: Collaborate with Cross functional Teams and the Marketing team to translate complex clinical and product offerings into clear, compelling messaging tailored to payers, employers, and consultants.

• Chief of Staff Functions: Provide support to the Chief Commercial Officer to drive Commercial Leadership team governance and organization related to weekly meetings, offsite meeting planning, and special projects.

What You Bring

• 4–6 years of experience in B2B marketing, commercial strategy, or sales enablement — ideally in healthtech, digital health, or benefits.

• Experience supporting enterprise or payer sales and understanding of healthcare market dynamics (payers, self-funded employers, consultants).

• Proven success planning and executing marketing campaigns and high-impact events.

• Strong project management, writing, and communication skills.

• Proficiency with tools like, Salesforce, Google Suite, and LinkedIn Campaign Manager.

• Comfort balancing strategic planning with hands-on execution in a lean, fast-paced environment.

• Design sensibility and ability to collaborate effectively with designers.

• Growth mindset, curiosity, and skill in self development as well as using AI tools to scale growth and operations

Benefits & Details

• Salary range: $90,000 – $110,000

• Comprehensive medical, dental, and vision insurance

• HSA & FSA options

• 401(k)

• Work alongside a passionate, mission-driven team transforming women’s healthcare

• Fully Remote

As part of your role, you may come into contact with sensitive patient information governed by HIPAA. Visana will provide security and privacy training.

Commitment to Diversity

Visana Health is a proud Equal Opportunity Employer. We actively value diverse voices and backgrounds and welcome applicants regardless of race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any legally protected characteristics.