Senior PPC Manager - Paid Search

The role

We’re looking for a strategic Senior PPC Manager to join one of our Digital Marketing client teams! The ideal candidate will have extensive digital agency experience managing mid- to large-size PPC client accounts and thoroughly enjoy doing paid search!

What you’ll do

Responsibilities include (but are not limited to):

• Plan a media strategy, execute against the plan, and manage and lead an execution team

• Work with clients across verticals and industries and keep on the cutting edge of the digital advertising field

• Act as a client and internal liaison by setting expectations, leading reporting calls, developing and delivering monthly strategic reports, communicating key metrics, goals, and optimization opportunities

About you

• An expert in the paid search channel (Google and Bing) and is conversant in one or more other performance media channels

• 5+ years of experience directly managing paid search media accounts within a Digital Agency

• Served in a client-facing role and proven strength at explaining concepts and marketing strategies.

• Seek ongoing knowledge of evolving digital media tools, trends, and tactics as a resource for agency teams

• Understand the differences and challenges between working with small and large budgets

• Fluent in Google Ads and Bing Editors

• Proficient in Google Sheets and/or Excel and familiar with task management systems

• Have used 3rd party tracking tools (e.g., Google Tag Facebook pixel, Hotjar, etc.) and reporting dashboards (e.g., Google Data Studio)

• Bid management tools such as Marin, Optmyzr is a plus

• Certified in Google Ads and Google Analytics; Facebook Blueprint is a plus

• Understanding of SEO, optimizing ROAS (return-on-ad-spend) and/or CPO (cost-per-order)

• Experience in optimizing CPA (cost-per-acquisition) and foot traffic and/or intent-to-visit

• B2B - experience in copywriting and targeting B2B and B2C

About us

Sandy helps major brands maximize the opportunities presented by remote work, the rise of freelance talent, and the call for diversity “behind the lens” to create bespoke marketing departments that are effective, accountable, and above all - flexible.

In doing this, we connect creative and marketing experts with portfolio-building roles that power their career growth in the new work-from-anywhere era. We aim to help our talent community build happy and sustainable careers, fueled by juicy projects, inspiring teammates, and real-life professional development and support.

Born from our own needs as agency leaders, freelancers and underrepresented talent ourselves, Sandy’s mission is to bring the support, community and collaborative energy of #officelife into the #futureofwork, where freedom and flexibility reign supreme.

What’s in it for you

• WFAnywhere: Our remote-first approach means you can work from home, the beach, or anywhere you feel you’re most productive

• Competitive compensation

• Stipend perks (based on contract hours and length)

We are an Equal Opportunity Employer, committed to creating a harassment-free, diverse and inclusive environment. Here at Work Sandy, LLC. (“Sandy”), we aim to employ talent based on business needs, qualifications, and merit only. We do not discriminate on the basis of an employee’s race, sex (including pregnancy), sexual orientation, gender identity, national origin, color, religion, military service, disability (mental, physical, or sensory), age, or genetic information. Our goal is to make work better for ALL people, and we encourage you to apply!