Email Copywriter – YOCTO (Remote, Full-Time)

About YOCTO

YOCTO is an Email, SMS, Direct Mail, and Mobile Marketing agency that works with some of the fastest-growing health and wellness brands in the world. Our clients include Kilo.health, BetterMe, Miracare, Healf, Heights, Elo.health, and many other premium brands.

We pride ourselves on being one of the industry's most client-centric agencies, and our track record proves it:

✔ Our average client lifetime is 17+ months
✔ The majority of new business comes from client referrals
✔ We have so much demand that hiring fast enough is a challenge

As a result, we're now looking for an Email Copywriter to join our remote team.

About the role

You will report directly to the Director of Client Services and work closely with Strategists, Designers, and Coordinators to deliver high-performing email content. You won’t just write—you’ll be expected to analyze performance, iterate based on data and client feedback, and refine your approach continuously.

This is not a simple "deliver content, move on" role. At YOCTO, we take client-centricity seriously, meaning you must be flexible enough to adapt to different brand styles, whether it’s a direct response-driven campaign or a meticulously crafted brand-focused email.

Key responsibilities

• Write compelling email copy that aligns with each client’s unique brand voice, whether it’s a high-converting direct response email or a carefully crafted brand-building campaign.

• You'll need to iterate, test, and refine your copy based on performance data and client feedback.

• Collaborate with strategists to analyze open rates, CTRs, and conversion rates—then optimize and rewrite based on what’s working.

• You will own the process for each brand you work with, developing your own quality checklist to ensure top-tier execution every time.

• Work alongside strategists, designers, and coordinators to bring the full email journey to life. Great emails aren’t just words—they're a mix of strategy, design, and timing.

• YOCTO is a high-performance agency. This role requires speed, adaptability, and an ability to handle multiple projects without sacrificing quality.

Qualifications

• 2 to 5 years of email copywriting experience in either:

  1. An eCommerce-focused email/SMS marketing agency

  2. An in-house eCommerce brand

• Strong portfolio of high-performing email campaigns (case studies are a plus).

• Ability to analyze performance metrics (e.g., open rates, CTRs, conversions) and iterate copy accordingly.

• Extreme attention to detail – Typos and lazy copywriting have no place at YOCTO.

• Adaptability – You’ll write for multiple brands with different tones—some fast and aggressive, others slow and meticulous.

• Proactive problem-solving – If something isn't working, you don't wait to be told what to do—you find a better way.

• Familiarity with Klaviyo, Slack, ClickUp, and GSuite (or a willingness to learn quickly).

Other considerations

• 100% remote contractor position – You will be responsible for your own taxes and social security.

• Flexible schedule – Expected availability on weekdays, with core hours between 9AM-7PM (your local time).

• Fast-moving, high-expectation environment – This is not a light or easy role. We move fast, expect iteration over perfection, and hold each other to high standards.

• Meritocracy, results-driven culture – At YOCTO, the best ideas win. If you thrive in an environment where performance and impact matter more than effort, this is for you.