Paid Search Specialist
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in the UK (Voucher Codes).
We are currently looking for a Digital Marketing Specialist (Paid Search Specialist) to add to our dynamic team.
About The Role:
As a Digital Marketing Specialist you will be an individual contributor responsible for building, launching, managing and growing an assigned portfolio of paid search marketing campaigns. You will work collaboratively within a team of seasoned digital marketing professionals but will also be expected to operate autonomously and follow Ziff Davis Shopping's documented PPC best practices to guide these campaigns toward specific performance goals.
What You’ll Do:
Operate with minimal guidance as an individual contributor and own campaign management end-to-end
Own a tier 1 campaign portfolio (novice-level complexity)
Follow documented best practices to manage, maintain, and grow assigned portfolio through active campaign management (including ownership of ad copy maintenance and testing, bid/budget updates and keyword mining)
Communicate portfolio performance, challenges and escalations to manager(s) through weekly 1:1s, daily check-ins and ad-hoc outreaches
Review best practice documentation regularly and mentor with more-senior campaign managers to hone paid search skills and knowledge
Qualifications:
1-2 years paid search campaign management experience
Fundamental-level knowledge of Microsoft Excel (including basic formulas)
Fundamental-level knowledge of Google Ads and Microsoft Ads
Strong attention to detail
Excellent written and verbal communication skills
We Offer Great Benefits:
Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
Flexible Vacation / Paid Time Off
Charitable Giving Programs that include Paid Time off to volunteer and donation match
Family Planning Programs like MAVEN Fertility Concierge
Pregnancy and Paid Parental Leave (up to 16 weeks)
401K savings plan with employer match
Employee stock purchase program (ESPP)
Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
Hybrid, Remote and Flexible work arrangements
Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.
Ziff Davis Shopping is a business unit of Ziff Davis, Inc.
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