Senior Performance Marketing Manager

🚀 The Role

ZOE is looking for a Performance Marketing Lead to accelerate growth for Daily30+, our gut supplement made from 30+ plants, across the US and UK.

This role sits at the heart of our DTC growth engine: you’ll own paid acquisition performance on Meta, build and scale a UGC creative engine, and provide strategic direction to our PPC and affiliate partners to hit aggressive subscriber and payback targets.

🎯 What You’ll Be Doing

📈 Meta Performance & Growth Strategy

• Own the Meta acquisition P&L for Daily30+ (budget, CAC, payback, LTV by cohort).

• Define and execute the Meta channel strategy across the US and UK, aligned to our growth and payback targets.

• Build and maintain a clear testing roadmap (audiences, bidding, landing pages, offers, formats).

• Use data to prioritise where to push, pause, or pivot: by campaign, geo, placement, funnel stage, and SKU (monthly vs 4-month).

• Partner with analytics to understand incrementally, channel overlap, and contribution to total subs.

🎨 Creative Strategy & UGC Engine

• Turn Daily30+’s positioning, proof points, and science into scroll-stopping ads that convert.

• Build and run a UGC engine: sourcing creators, setting briefs, testing hooks, angles, and formats at scale in both the US and UK.

• Translate learning into clear creative “plays” and briefs for the internal creative team and agencies.

• Systematise creative testing: hypotheses, variants, naming conventions, and post-test readouts that are easy for non-marketers to understand.

• Develop a library of winning concepts (e.g. symptom-led, scientific proof, before/after, routine, social proof, expert POV) and constantly refresh them.

🔍 Performance Oversight for PPC & Affiliate

• Set the strategy and performance guardrails for PPC and affiliate channels to ensure they ladder up to blended CAC and payback goals.

• Work with PPC and affiliate managers (in-house or agency) to:

  • Align on keywords, ad copy, landing pages, and brand guardrails.

  • Ensure affiliate offers and partners attract the right customers (not just short-term deal seekers).

  • Spot cross-channel learnings (creative, messaging, audiences) and feed them back into Meta and site optimisation.

• Track and report channel performance, supporting reallocation of budget between Meta, PPC, and affiliate when justified by data.

🧪 Funnel & Landing Page Optimisation

• Partner with CRO/web to optimise pre-sell pages, landing pages, and checkout flows for each campaign and creative angle.

• Brief and prioritise experiments on messaging, pricing, offers, and UX that improve conversion and payback.

• Create tight feedback loops between ads, landing pages, and email/SMS follow-up journeys.

📊 Measurement, Reporting & Decision-Making

• Own weekly and monthly performance reviews for paid acquisition on Daily30+.

• Monitor CAC, LTV, payback period, retention by cohort, creative performance, and cross-channel impact.

• Work with analytics and finance to align on attribution, MMM insights, and a unified source of truth for decision-making.

• Turn complex data into clear recommendations for the wider team and leadership.

🏆 What Success Looks Like

• Hitting or beating CAC and payback targets for Daily30+ on a blended and per-channel basis.

• A steady pipeline of high-performing UGC creatives with clear learnings on what works by audience, market, and format.

• A structured, data-driven testing culture across Meta, PPC, and affiliate, with clear documentation.

• Improved conversion rates across the funnel and stronger mix into 4-month subs to grow LTV.

• Clear, calm performance storytelling to the wider team and leadership.

🧠 What You’ll Bring to the Table

• Significant track record of implementing and leading Meta, PPC, and Affiliate marketing across multiple products and geographies (UK essential; US nice to have). Ideally subscription-based experience in Health & Wellness.

• Managed ad spend of £1m+ with demonstrated scale and spend efficiency by channel.

• Deep hands-on Meta ads expertise — comfortable in-platform, not just reading dashboards.

• Strong creative instinct backed by data: you know how to brief, iterate, and scale UGC and direct-response creative.

• Experience working with or managing PPC and affiliate partners towards unified growth goals.

• Fluent in CAC, LTV, payback, incrementality, attribution; comfortable working with analytics teams.

• Highly structured and organised: able to run multiple tests at once with clear documentation.

• Strong communicator who can translate performance insights into clear actions for creative, product, and leadership.

• Comfortable in a fast-paced, test-and-learn environment with ambitious targets.

⭐ Nice to Have

• Experience in both US and UK markets.

• Background in health, nutrition, or supplements.

• Familiarity with MMM, advanced attribution tools, or data warehouses.

• Experience scaling from mid-stage to breakout growth in a DTC business.

🚀 Ready to thrive? We want to hear from you

The experience, skills, and attributes we’ve outlined are what we believe will help someone truly thrive in this role.

However, we understand that talent comes in many forms. If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed.

We fundamentally value potential and commitment above all else. We are dedicated to fostering growth and providing opportunities for you to learn and develop alongside us.