Senior Manager of Content

Ada was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples and is home to many First Nations, Inuit, and Métis peoples. We also acknowledge that Tkaronto is covered by Treaty 13 with the Mississaugas of the Credit, and the Williams Treaties signed with multiple Mississaugas and Chippewa bands.

At Ada, our mission is to deliver an AI platform that makes it easy for businesses to automatically resolve the most customer support inquiries with the least effort. Our vision is a world where customer support experiences are great for everyone.

Ada is an AI-powered Automated Resolutions Company. Since 2016, Ada has powered more than 4 billion automated interactions for brands like Meta, Verizon, AirAsia, and Square. Canadian-founded, Ada serves companies and their customers worldwide.

For more information, check us out on ada.cx, Brands Talk podcast series, our blog, LinkedIn, Betakit, and BuiltIn.

As Senior Manager, Content you will lead and scale Ada’s content marketing strategy. Managing a team of two and working cross-functionally, you will define our content campaign structure, develop and manage the editorial calendars based on our campaign and product plans, and then act as the gatekeeper for all content. 

This is a management role at Ada, which means we need someone who is able to set up processes, define ways of working, and set a new bar for what the content experience can and should be for prospects and clients. 

About You:

• 8+ years experience in content design/strategy, ideally within a B2B SaaS setting

• Experience managing a team of talented content marketers 

• Demonstrated ability to operate both strategically and tactically to deliver business results

• Solid understanding of conversion optimization, SEO best practices, growth marketing, and principles of experimentation across the marketing funnel

• Journalistic approach to content marketing and user-centric approach to designing content

• Comfortable dealing with complexity, multiple partners, and balancing the needs of both customers and the business

• Proven experience creating compelling and exciting messages that help Ada differentiate from competitors

Outcomes:

• Work cross-functionally the editorial calendar on a quarterly basis to ensure on-time content delivery

• Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar

• Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and other social media analytics tools

• Measure the impact of our content initiatives including influence on audience growth, customer acquisition, and conversions

• Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging

• Manage relationships with freelance writers and videographers to scale our content efforts when necessary 

• Establish and develop good relationships with external partners, customers and thought leaders

• Produce high-quality digital collaterals to highlight Ada messaging: eBooks, infographics, podcasts, webinars, videos, white papers, press releases, email marketing messages, case studies, survey reports and web copy

• Utilize all applicable content formats to share a unique content experience to prospects and customers.

• Serve as an exemplary writer, consistent with our Brand's tone and mission; write clean, concise, well-polished copy

• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to external publishers for native content creation

• Act as the gatekeeper for all content assets that come out of Ada

Benefits:

• Competitive salary and generous stock option plan

• Unlimited vacation

• Wellness account

• Extended health coverage

• Dental/optical/travel insurance

• Life insurance

• Employee and family assistance plan

Perks:

• Flexible work schedule

• Remote-first, In-person friendly work environment with WFH budget

• In-house social worker

• Paid parental leave for Canadian and U.S. residents

• Development opportunities

About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.

The expected salary range for this position is $105,750 to $141,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.