Head of Marketing

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 5K apps, process $0.5B in-app subscriptions a year, and have been consistently growing for the last 16 months.

We are looking for an exceptional head of marketing at Adapty to define our external communication with app developers, build marketing funnels with great conversion rates, and explore new marketing channels. The main objective for this position is to boost Adapty’s brand visibility and recognition across different regions.

In this role, you will…

• Develop and execute marketing strategies: prioritize marketing channels, build marketing business plans, and control execution.

• Build the team: control human resources and talents, hire leaders and executives for new marketing channels.

• Set targets and analyze your team results in numbers: measure team performance across different channels, set targets, and hit against benchmarks, take care of P&L and our unit economics.

• Manage our tone of voice and external communications: work with the software engineer's audience to be the voice of Adapty in public in all our communication.

• Help the sales team convert leads: create high-quality materials both for private and public chats.

You will be a great fit if...

• You have deep knowledge of the app market: ideally, you know how to monetize mobile apps with in-app subscriptions, how to work with paywalls, user acquisition, etc. You’re professional in the mobile market and can keep a conversation with other pro app makers. You know their pains and know how Adapty can solve them.

• You worked with B2B SaaS: you have experience with various marketing channels (conferences, emails, CRM) including performance marketing. You know multitouch attribution and cross-channel marketing.

• You have proven experience: you have strong traction in successfully building and leading high-performing marketing teams and can prove it with numbers.

• You're about numbers and know unit economics: you carefully deal with marketing numbers, know what unit economics is about (can build a simple financial/p&l model), can set a benchmark, and plan a profitable and healthy marketing strategy

• You are a fluent English speaker: you can easily talk to customers and manage the team in English.
  

What you may expect from working with us...

• Motivated team with an awesome product, ready to accelerate our growth multiple times over. We are already on a great growth path, but your input can take us to the next level

• Direct communication: we keep things simple and transparent, ensuring you focus on what matters most - getting things done 

• Fast-track Impact: Get quick and clear feedback on your work from the market. Join us as we break into different markets and expand into other exciting opportunities. 

• Flexible Remote Work: Work from anywhere with a schedule that fits your life. While our core team is operating in Europe, we are open to consider candidates from other parts of the world

• Travel for Conferences: Get the chance to attend events all over the world, meet new people and spread the word about Adapty