Email Marketing - Pod Leader

What’s in it for YOU?

• Lead a transformative role in a fast-growing, innovative nonprofit marketing agency.

• Competitive salary ($70,000 - $90,000 per year) with a performance-based bonus tied to campaign and client success.

• Remote work with a team that values leadership, expertise, and measurable impact.

• Unlimited PTO

• Profit sharing scheme

• EST timezone

Role and Responsibilities:

My client is looking for a dynamic Email Marketing Manager to lead their email marketing strategy, execution, and client relationships.

This role goes beyond campaign management—it’s about building and leading a pod of resources (copywriters, graphic designers, developers, etc.), engaging directly with clients, and driving long-term value.

Key responsibilities include:

• Designing, implementing, and executing high-performing email campaigns and automated flows to boost deliverability, donations, purchases, and retention.

• Managing a pod of resources, including copywriters, graphic designers, and developers, to ensure seamless collaboration and top-quality outputs.

• Engaging with clients to present results, manage expectations, and align campaigns with their goals, acting as their primary point of contact within the agency.

• Leveraging email platforms (e.g., Mailchimp, Klaviyo, or similar) to optimize performance metrics like open rates, click-through rates, and average order value.

• Driving measurable growth in client value over time by increasing revenue, donor contributions, and repeat engagement through strategic email initiatives.

• Building and scaling the email marketing pod in collaboration with the agency, transitioning tasks from freelancers to a cohesive in-house team.

Requirements:

• Minimum 3-5 years of experience in email marketing, with a proven track record of designing campaigns that drive revenue and engagement (nonprofit or e-commerce experience is a plus).

• Expert-level knowledge of email marketing platforms and tools, with skills in automation, segmentation, and performance optimization.

• Demonstrated leadership experience, ideally managing cross-functional teams or resources (e.g., copywriters, designers, developers).

• Strong client-facing skills, with the ability to present results, manage expectations, and build trust with nonprofit stakeholders.

• Analytical mindset to measure and improve campaign outcomes (e.g., ROI, conversions, donor retention).

• Comfortable working remotely with consistent availability during Eastern Time Zone hours.

• Cultural fit matters; candidates should be comfortable aligning with the client’s conservative-leaning values to ensure smooth collaboration.

Ideal Candidate Profile:

• Based in the Eastern Time Zone for seamless collaboration with the team and clients.

• A flexible, results-driven leader with minimal scheduling conflicts (e.g., few family responsibilities).

• A "all-in-one" professional: technically proficient, client-savvy, and capable of leading a team to success.

• Experience in fast-paced environments where delivering measurable results and client satisfaction are top priorities.