Activation Growth Manager

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together, and where we create abundance and generate pride in them.

Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom.

As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services, and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi.

🎯 Mission You’ll Drive

Accelerate consumer time-to-value by designing and scaling data-driven onboarding journeys that maximize activation velocity and early adoption. This role will transform behavioral insights into high-impact lifecycle strategies, ensuring every new Addi user experiences "the magic moment" as quickly as possible.

📋 What You Will Do

• Accelerate Activation Velocity: Increase conversion rate of approved prospects completing their first transaction by removing friction points across the onboarding funnel

• Scale the Lifecycle Engine: Design and deploy multi-channel automated journeys (SMS, Push, WhatsApp, Email) to drive incremental lift from "Approved" to "Active" status

• Institutionalize Experimentation: Launch and manage a continuous A/B testing roadmap with weekly experiments to improve funnel efficiency

• Data-Driven Journey Mapping: Produce monthly behavioral insights and friction reports using SQL to pinpoint drop-off reasons and drive quarterly enhancements

• Maximize MarTech Utilization: Optimize the tech stack (Braze/Segment/Claude) to implement event-based, automated activation flows and reduce manual execution

✅ What We’re Looking For

• 5+ years of experience in Growth, Lifecycle Marketing, or Retention roles within high-growth digital companies (Fintech, E-commerce, or Apps)

• Expertise in designing automated customer journeys in Braze (or similar Tier-1 CRMs)

• Deep understanding of multi-channel orchestration (Push, WhatsApp, In-App, Email)

• Track record of managing complex audience segmentations for personalized messaging at scale

• Strong SQL skills to independently analyze funnel metrics, activation cohorts, and retention curves

• Experience designing and analyzing rigorous A/B tests across product nudges and user journeys

• Proactive integration of AI tools to automate content generation, predict churn, and personalize communication

• Consumer-centric mindset with ability to resolve onboarding frictions and improve activation rates

• High autonomy and ownership, capable of building lifecycle pipelines from scratch

🌟 Why Join Us

• Work on a problem that truly matters—redefining how people shop, pay, and bank in Colombia

• Be part of something big from the ground up, shaping technology, strategy, culture, and values

• Unparalleled growth opportunity in a massive market

• Join a world-class team of top-tier talent from around the world

• Competitive compensation, equity, and benefits that support your growth

🔎 Hiring Process

We believe in a fast, transparent, and engaging hiring experience. Here’s what to expect:

1. People Interview (30 min): Initial conversation with a recruiter to learn about your background and motivations

2. Initial Interview (45 min): In-depth conversation with the hiring manager exploring your skills and approach

3. Deep Dive Interview (30 min): Meet future colleagues and cross-functional team members

4. Case Study (3–5 Days): Real-world challenge to showcase your expertise and problem-solving

5. Co-Founder Interview: Final conversation with our Founder to align on expectations and cultural fit