About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together.

Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom.

As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services, and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi.

🎯 Mission You’ll Drive

Elevate Addi’s brand equity and campaign performance by leading a high-velocity creative team that blends world-class design craft with AI-augmented workflows. You will transform complex financial communications into visually distinctive, emotionally resonant, and scalable retail experiences that build deep consumer trust and drive market conversion.

📋 What You Will Do

Establish Design Excellence: Redefine visual standards and creative execution for major retail and financial product launches, achieving measurable uplift in brand sentiment and engagement within 6 months
Scale Creative Production: Increase asset output by 40% while maintaining 100% brand consistency through a modular campaign design system for digital, OOH, and retail channels
Architect the AI Design Layer: Integrate AI-assisted workflows (e.g., automated image generation, social formatting) to reduce production bottlenecks
Unify Cross-Channel Brand Voice: Implement creative governance and review processes to ensure zero visual regressions across public-facing assets
Upskill and Lead the Design Squad: Mentor the creative team on advanced design craft and AI fluency, ensuring all members meet elevated quality benchmarks within 12 months

✅ What We’re Looking For

Creative Leadership & Design Craft

5+ years leading creative design teams in fintech, e-commerce, agencies, or startups
Portfolio demonstrating creative ambition and versatility across campaigns, OOH, digital, retail, social, and brand identity
Proven ability to set new visual standards and operationalize them through systems and templates

Visual Communication for Financial & Retail Campaigns

Experience designing for financial products or retail campaigns
Ability to make complex or regulation-adjacent communications clear, credible, and visually compelling
Versatility across OOH, retail activations, performance creatives, and landing pages

AI Fluency & Aesthetic Judgment

Hands-on integration of AI tools into production workflows
Strong aesthetic judgment to evaluate AI output critically and maintain brand safety
Ability to design guardrails, prompt libraries, and quality checklists for AI-assisted work

Systems Thinking & Operational Creativity

Experience building modular design frameworks and campaign systems
Strong cultural intuition to deliver creative ideas that feel unexpected yet on-brand

Cross-Functional Collaboration

Collaborative style, clear feedback, and trust-building with non-design stakeholders
Ability to unify briefs from brand, copy, performance marketing, and product teams into coherent creative

Adaptability & Resourcefulness

Thrives in high-velocity, ambiguous environments
Resourceful in stretching budgets and balancing craft with speed

🌟 Why Join Us

Work on a problem that truly matters—redefining how people shop, pay, and bank in Colombia
Be part of something big from the ground up, shaping technology, strategy, culture, and values
Unparalleled growth opportunity in a massive market
Join a world-class team of top-tier talent from around the world
Competitive compensation, equity, and benefits that support your growth

🔎 Hiring Process

We believe in a fast, transparent, and engaging hiring experience. Here’s what to expect:

People Interview (30 min): Initial conversation with recruiter or hiring manager
Initial Interview (45–60 min): In-depth discussion with the hiring manager
Stakeholder Interview (30 min): Conversation with Product Director on strategy and collaboration
Practical Exercise (60 min): Real-world challenge or case study relevant to the role
Co-Founder Interview (30 min): Final conversation with our Founder to align on expectations and cultural fit

Creative Design Lead