Growth Product & Business Analyst

About AllTrails

AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.

Every day, our team works to get more people outside and help our members have better experiences on the trail. We lead with our values — positivity, innovation, humility, adaptability, inclusivity, and stewardship — in everything we do.

Location: U.S.-based remote position. Preference for candidates near San Francisco, Portland, Seattle, Denver, or New York. San Francisco employees are encouraged to come to the office one day per week.

About the Role

AllTrails is looking for a Growth Product & Business Analyst (hybrid) to help inform strategy and grow the business by proactively generating insights, guiding iteration on existing features, and partnering with product managers and finance analysts on launches and operations.

This role reports to an Analytics Lead and partners closely with product managers, finance analysts, engineers, and marketers to uncover new ways of scaling AllTrails growth.

Application closing date: September 17th.

What You’ll Be Doing

• Break down complex business and user behavior problems to uncover actionable insights.

• Partner cross-functionally with Product, Marketing, and Finance to execute analyses and inform strategic decisions.

• Design, launch, and analyze A/B experiments and growth initiatives to optimize conversion and retention.

• Standardize business performance reporting metrics and collaborate cross-functionally for alignment.

• Proactively monitor KPIs, flagging potential improvements early and keeping teams informed.

• Identify technical and strategic gaps in analytics infrastructure and recommend solutions.

What You Bring

• 2+ years of experience in analytics, data science, finance, or quantitative domains (financial, product, or user behavior analysis for B2C teams).

• Understanding of A/B testing, experimentation, and incrementality concepts.

• Proficiency in SQL for large datasets and analysis using Python, R, or Excel.

• Proficiency in dashboard design with Looker, Tableau, or Amplitude.

• Understanding of optimized tables/views in Data Warehouse/Marts.

• Strong attention to detail, analytical mindset, and problem-solving skills.

• Strong communication skills: ability to persuade, simplify complex concepts, and share knowledge proactively.

Bonus Points

• Subscription revenue experience (bottoms-up, cohorted).

• B2C mobile subscription software or internet company experience.

• Startup or fast-scaling company experience.

• Experience with dBT, Dataform, Looker, Amplitude, Jira, Confluence, Coda, and/or Github.

• Passion for the outdoors.

Perks & Benefits

• Competitive and equitable compensation, including equity and performance-based bonuses.

• Comprehensive health, dental, and vision coverage.

• Unlimited PTO + company holidays.

• Monthly no-meeting days to test and improve product.

• Fully paid parental leave (birthing and non-birthing parents).

• 401k match + financial wellness resources.

• Remote work stipend for home office setup.

• Annual learning stipend for professional growth.

• Exclusive discounts on subscriptions and merchandise.

• Authentic investment in you as a human and professional.