Sr. Website Specialist

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

Join Us as a Website Owner - Let's Build Something Great Together!

We're looking for an experienced website owner who is passionate about managing our marketing website like a product. You’ll get to shape all aspects of our website, and you'll collaborate closely with developers, designers, SEO specialists, and product marketers. Together, we aim to create an effective conversion path for visitors that authentically represents our platform offerings and positioning. We're not just building a website; we're crafting a user experience that fosters growth, and we want you to be an integral part of this exciting journey.

Responsibilities:

• End-to-End Ownership: Envision, strategize, and deliver outcomes that drive conversions, setting the tone for a seamless website experience.

• Evolve Our Website: Lead the transformation of Amplitude’s website from a single-product focus to a multi-product platform, staying at the forefront of industry trends.

• Collaborative Leadership: Manage external agencies and internal teams, balancing long-term roadmaps with ad-hoc requests, and participate in sprint planning to ensure engineering success.

• Performance Marketing Partnership: Work hand-in-hand with our performance marketing team to create customized landing pages optimized for conversion, sharing ownership of acquisition targets.

• Content Optimization: Collaborate with content teams to optimize the blog for consumption and conversion, creating a harmonious blend of content and functionality.

• Cross-Functional Alignment: Partner with the product growth team to enhance conversion paths and drive new sign-ups, ensuring website alignment with overall business goals.

• Metric-Driven Approach: Identify key metrics for the website, continuously iterate for improvement, and report these insights to the leadership team.

• Testing and Personalization: Implement a framework for continuous testing and personalization to enhance user experience and drive conversions.

• Project Support: Drive web-related projects, including building a template library, creating campaign-specific landing pages, and more.

• Customer-Centric Approach: Participate in research and testing, engaging directly with our customers to understand their pain points and identify improvement opportunities.

• Data-Driven Decision Making: Utilize Amplitude to understand how our customers interact with our website, guiding decisions for future improvements and optimizations.

Requirements:

• Experience: 4+ years in marketing or product roles, preferably as a website or product owner. Managing websites or products for a multi-product company is a significant plus.

• Experimentation Mindset: Well-versed in running experiments and A/B tests to optimize landing page conversions and customize the customer journey.

• Copywriting Excellence: High competence in crafting impactful, customer-centric copy that resonates with customer needs.

• CMS Experience: Familiarity with Sanity or other headless CMS tools in the market is an added advantage.

Join us at Amplitude, where diversity is celebrated, and every individual's unique contribution shapes our success. We look forward to having you on board to create an inclusive and innovative digital experience!

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans

• Flexible time off, ​p​aid holidays, and more

• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (annual), home office equipment (annual), and much more

• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support 

• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)

• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude: 

• G2: #1 product analytics solution and #3 best software product according to the 2022 G2 Best Software report.

• Business Insider: A top tech company to bet your career on.

• Fast Company: #3 most innovative enterprise company in the world.

• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL. 

• Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.

• We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.

• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $99,000 - $149,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $111,000 - $166,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $111,000 - $166,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $99,000 - $149,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $99,000 - $149,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.