Game Designer (Playable Ads)

In this role, you’ll be working with ad concepts related to player motivations across different audiences, tailoring content for various sources, and identifying key success factors and best practices to share with other teams. 

Your focus will be on building expertise in playable ads, establishing best practices for this format, and ultimately creating standout creatives that set trends within the industry.

Key Responsibilities

• Generate ideas for playable ads

• Gather expertise and turn insights into clear, data-backed success factors

• Write scripts and visualize concepts through diagrams, storyboards, and reference materials

• Collaborate with artists, animators, and developers to bring ideas to life, offering timely feedback to ensure the desired outcome

• Analyze the creative's performance and draw actionable conclusions from the metrics

• Refine successful concepts and generate new ideas based on UA data

Skills, Knowledge and Expertise

• Proven experience as a Marketing Creatives Director/Producer within a mobile games studio or publisher

• Hands-on experience with playable ads, with a strong understanding of their core principles and limitations

• Game design education or certification is an advantage

• Deep knowledge of performance marketing and the ad production cycle, with the skill to manage key stages effectively

• Experience in identifying and interpreting market trends, with the ability to generate and adapt successful ideas

Benefits

• Flexible work environment: work remotely from home or in our office in Cyprus

• Paid holidays and sick leave to prioritize your health and well-being

• Competitive salary based on interview results and annual performance reviews

• Bonus system tied to the company's success and performance

• Opportunities to attend conferences, workshops, and meetups

• English classes

• Cool corporate parties and team-building events

• Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company

• Free lunches in our offices: enjoy a pleasant time over a meal with your colleagues

About AppQuantum

AppQuantum is an international mobile free-to-play game publisher. Our company was founded in 2017 and is successfully growing and scaling! 

We help talented developers around the globe focus on making mobile games they love. We publish their games and increase their revenue, so they can produce worldwide hits. 

AppQuantum is renowned for its popular titles, including Gold & Goblins, Idle Lumber Empire, and Idle Outpost, among others.

The company is headquartered in Cyprus. Our team has 140+ people working from 18 locations, and we’re constantly looking for new professionals!