Senior Director, Brand Marketing

Articulate is the leading SaaS provider of online training solutions for the new world of work. Our industry-leading software and services make it simple for enterprises and SMBs to develop, deliver, and analyze online training that’s engaging and effective. 

We are seeking to hire an experienced senior marketing leader in the role of  Sr. Director of Brand Marketing.  This role will fulfill the organizational need for strategic brand marketing leadership encompassing core brand strategy through to brand communication activities including public relations, analyst relations, events, and awards.  

This person will be a part of defining our go-forward brand positioning and strategy, and will work cross-functionally with our Design and Content teams to ensure that brand creative executions align to master brand strategy. This person will also partner with our People and Culture teams as we grow and evolve our employer brand to ladder up to our brand mission, vision and values.

This leader will be versed in stakeholder management, budget and process management, cross-functional team leadership, agency management, and b2b go-to-market strategies. Additionally, this role will serve to unify and develop the marketing organization around common values and goals through mature leadership, functional expertise, and people management.

What you will do

• Champion Articulate’s brand strategy across all touch-points, internal and external; rally and align the organization internally around the brand and marketing objectives.

• Develop brand guidelines in collaboration with Design.

• Provide strategic leadership for creative teams including decision authority (approval) on brand executions.

• Support the design and implementation of a public relations and corporate affairs strategy to shape Articulate’s public profile.

• Partner with external agencies and market research organizations to drive meaningful PR and AR activity.

• Drive ROI on events and tradeshows strategy.

• Collaborate with Product Marketing to align product messaging to master brand strategy.

• Recommend resource plan for brand  marketing needs through a combination of internal and sub-contracted resources.

• Manage Director of Events

• Manage PR, Analyst Relations, and Awards strategy with outside agencies and contractors.

What you should have

• 10+ years working in Branding and Communications, 5+ within a B2B capacity

• Expertise in evaluating creative work from idea stage all the way through to execution stage

• Ability to expand on creative ideas to build seamless online and offline brand experiences that excite the customer throughout the journey.

• Experience managing and guiding creative resources (internal & external), extrapolating vision to develop the best creative executions within a defined budget.

• Entrepreneurial spirit with the ability to bring new ideas and thinking to overcome obstacles with limited resources

• Excellent communication skills - both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results, to peers, agency and c-suite audiences.

• Results-orientation – ability to prioritize, execute, and drive results.

• Marketing Industry savvy – demonstrate strong knowledge of marketing best practices and enthusiasm for emerging technology, trends, innovations, and competitors

• Enjoy and thrive in a growth environment.

• Bachelor’s degree or equivalent relevant work experience; MBA preferred

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. 

Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other.  In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.

Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.

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