Director of Brand

At AstroPay, we believe in empowering people to reach their full potential and to be part of an innovative and forward-thinking company. Our goal is to provide a cutting-edge online payment solution that goes beyond just a traditional wallet. We are dedicated to creating a dynamic and challenging work environment that fosters creativity, innovation, and a strong sense of community among our team.

Our multinational and multicultural team is made up of talented and motivated individuals who are passionate about delivering the best possible experience to our customers and users. We value teamwork, collaboration, and a can-do attitude, and we’re always looking for new talent to join our growing company.

If you’re looking for an exciting opportunity to work with a dynamic and innovative company, AstroPay is the perfect place for you. With our entrepreneurial spirit and drive to succeed, we offer an environment where you can grow both personally and professionally. Join us today and be part of our mission to revolutionize the online payment industry.

PRIMARY RESPONSIBILITIES & EXPECTATIONS:

• Brand Strategy Development: Craft and implement a comprehensive brand strategy that aligns with our company's goals, values, and target audience, ensuring our brand remains competitive and distinctive.Consumer Insights & Market Analysis: Analyze brand positioning, consumer insights, market trends, and competitor activities to inform strategic decisions, enabling AstroPay to effectively differentiate and capture market share.Cross-Functional Leadership: Manage the social media and design teams, and any additional teams you establish to ensure cohesive brand messaging and strategy implementation across all channels

• Social Media: Generate the strategy for social media, identifying the most relevant channels for our target audience and manage implementation and execution on a global scale

• Creative Direction: Lead the creative development of brand marketing campaigns to motivate our target audience and drive engagement, overseeing the creation of compelling content that aligns with our brand's voice and mission.Community Building & Engagement: Spearhead community efforts to build a loyal AstroPay user base, leveraging insights to foster a strong, engaged community around our brand.

• Brand Consistency: Create and maintain brand guidelines to ensure consistency across all brand touchpoints, including marketing materials, communications, and digital platforms.

CORE COMPETENCIES: 

• Brand Development:  Deep understanding of brand architecture, brand equity measurement, and the ability to develop a brand from the ground up or through rebranding initiatives.

• Data Analytics & Insights: Strong analytical skills with proficiency in using tools like Google Analytics, social media analytics, and consumer research platforms to gather insights, track brand performance, and inform strategy adjustments.

• Communication Design: Knowledge of design principles, typography, and the visual language that communicates the brand’s identity and values cohesively across all touchpoints.

• Leadership: Exceptional leadership skills with the ability to inspire, manage, and mentor a team of marketing and creative professionals.

• Creative Expertise: Demonstrated experience in leading creative development and crafting messaging and campaigns that captivate and engage.
  

THIS ROLE IS NOT FOR YOU IF...

• You Prefer a Routine: This position demands flexibility and the ability to handle a dynamic workload outside the traditional 9-5.

• You Dislike Multitasking: You will be required to juggle multiple projects and adapt to shifting priorities swiftly.

• You Seek Comfort in Stability: The role and company priorities evolve rapidly, necessitating an adaptable and proactive approach.

BENEFITS:

• Flexible hours: We are results-oriented.

• Professional growth: Take off your professional career. Explore your passions.

• Fully remote: Work from anywhere.

• AstroTeam: Get in touch with your team and have fun.

• AstroPay House: Meet and connect with AstroPayers in all the world.

• Training: Keep on building your knowledge with EDX platform.