Program Manager, Paid Search

ABOUT US:

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for a highly-motivated Program Manager, Paid Search who will help us drive efficient customer acquisition while scaling and diversifying our existing paid search strategy.

The ideal candidate is experienced in testing and scaling paid search efforts to meet aggressive acquisition targets while supporting long-term channel growth strategies. You will work cross-functionally as well as with vendors and third-party partners, leading projects and continually optimizing performance across both Brand and Non-brand tactics, including standard search, performance max, discovery and shopping campaigns.

The ideal candidate will have a demonstrated track record of success in growth/performance marketing, with deep expertise on paid search. This individual must be comfortable with analyzing performance data, reporting on KPIs and delivering actionable insights that drive strategy forward. The role will be part of a fast-paced, analytical yet creative environment that offers the opportunity to be part of a rapidly growing business and team.

WHAT YOU’LL DO:

• Drive our paid search strategy, measurement, reporting, and testing roadmap.

• Continuously analyze, experiment, and iterate to improve performance and uncover new opportunities through ad copy, bidding strategy testing, quality score improvement, keyword expansion, landing page testing, product feed optimization, etc.

• Communicate insights and actionable next steps to key stakeholders.

• Collaborate with Brand, Creative and Digital Product to create effective, performance oriented ad copy, creative and compelling landing pages.

• Have ownership of a multi-million dollar growth budget and optimize campaigns accordingly to achieve our customer acquisition and performance goals.

• Manage partnerships with third-party partners and vendors to empower our paid marketing efforts.

• Maximize growth through data-driven decisions with dedicated resources from creative, partnerships, analytics, and product.

• Proactively monitor and analyze performance, competitive landscape, and marketplace trends.

• Own daily, weekly, monthly and quarterly paid search reporting and forecasting; build and maintain reporting dashboards.

WHAT WE’RE LOOKING FOR:

• 2-4 years of D2C or agency experience.

• Experience working directly in Google, Bing and SA360 platforms.

• Experience managing SA360 bid strategies (tCPA, tROAS).

• Experience managing shopping campaigns in Google Merchant Center.

• Experience drawing insights from Google Analytics.

• Strong proficiency with Microsoft Excel.

• Experienced in leading the paid search automation process.

• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.

• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.

• Strong analytical skills with the ability to drive insights.

• Strong critical thinking skills. You can identify opportunities, anticipate challenges and gaps, and contingency plan accordingly.

• Solution-oriented with proven ability to diagnose problems using strategic thinking skills as well as identify and drive appropriate solutions.

• Strong attention to detail and a proven ability in managing time and tasks associated with fast-paced organization.

• Strong interpersonal, communication (written and verbal) and organizational skills.

• A full life outside of work with personal passions and hobbies!

WHAT'S IN IT FOR YOU?

• A 100% remote working environment, which has been implemented from day one.

• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.

• 90% premium coverage for top medical, dental and vision plans.

• Employer paid short-term disability and life insurance.

• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.

• Paid maternity and paternity leave to allow you to spend time with your new family.

• A monthly fitness class credit to support you on your health and fitness journey.

• Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting).

• A 401k plan with company-matching because life is an opportunity and we care about your future.

• Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance.

• The opportunity to work with passionate, high-growth, business-minded colleagues.

• A brand new company laptop and a generous home-office budget so you can work your best.

• Access to Athletic Greens product and swag items.

AG is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $85,000 - $115,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.