Growth Marketing Lead
At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it.
Atticus makes it easy for any person in crisis to get the life-changing aid they deserve. In just three years, we’ve become the leading platform connecting people with disabilities to government benefits. We also help victims of accidents, misconduct, and violence get compensation from insurance. So far, we’ve gotten thousands of people access to over $2B in life-changing aid, and we’re just getting started.
We've helped more than 20,000 people in need (see our 6,000+ five-star reviews) and raised more than $50 million from top VC firms like Forerunner, GV (Google Ventures), and True Ventures. (We just closed our Series B round in May 2023, so we're well-funded for the foreseeable future.) We're small but moving fast — our team grew from 32 to 60 last year and we expect to double in size again in 2023.
Growing the number of clients we serve at Atticus is one of the hardest and most rewarding things we do. Because the legal marketing space is highly competitive and heavily regulated, we seek innovative ways to reach our clients during the biggest crises of their lives while also setting Atticus apart from sketchy billboard lawyers and sell-your-info schemes.
The Growth Lead role mixes traditional marketing and acquisition (testing new platforms, managing campaigns, gathering and analyzing data) with responsibilities unique to a quickly scaling a tech company (developing partnerships, working with product leaders to tailor our UX to different audiences, creative briefing, and building our data infrastructure). In a typical week, you might do any or all of the following:
Launch and monitor new marketing campaigns on Google, Bing, Instagram, Facebook, or TikTok.
Help create the strategy for growing our client acquisition machine as we scale Atticus from Series B to owning the market
Work cross-functionally with the Product and Customer Experience teams to improve client performance and experience throughout our client acquisition funnel (e.g., driving audience insights, brainstorming new landing pages or client experiences)
Research the landscape of potential marketing partners, engage them, and set up pilots to test marketing Atticus services on their platforms.
Develop a new set of dashboards to measure performance of campaigns across acquisition channels
The role is a rare opportunity to join a fast-growing Series B startup in a position that mixes growth marketing execution and innovation, encourages mentorship from leaders across a variety of disciplines, and prioritizes autonomy to shape our acquisition strategy as we scale.
You joined a top digital advertising agency or growth marketing organization out of college and have been promoted because of your stellar performance.
You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software
You’re an ambitious self-starter. You thrive in ambiguous environments and enjoy a strategic challenge.
You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
You have a demonstrated commitment to doing good and helping people
Nice to have:
Experience using Looker, SQL, Google Analytics, and Google Tag Manager
Experience using Google and Meta Ads and have a track record of improving paid media campaigns.
Experience using digital marketing platforms (e.g., Google and Meta Ads) and have a track record of improving paid media campaigns
Experience designing and producing digital ads
Salary and Benefits
This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.
We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.
We offer competitive pay — including equity — and generous benefits:
Medical and dental insurance with 100% of employee premiums covered
15 vacation days & 16 paid holidays each year
Free membership to OneMedical
$1,000/year reimbursable stipend for education and training outside of work
$600/year reimbursable stipend for exercise and fitness
Up to $1,200/year student loan repayment assistance
401(k) and optional HSA
Free snacks, drinks, weekly lunches, and regular team dinners/events/retreats
Humble, thoughtful, smart, fun colleagues
We anticipate the base salary band for this role will be between $130,000 to $150,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.
Location & Covid
Today, about half our team are in Los Angeles or Phoenix (where we have offices) and half are fully remote and spread across the U.S. There are two options for this job:
Live in Los Angeles, work a few days a week (or more) out of our beautiful office in the Arts District.
Live wherever, work remotely, and travel to LA (on the company dime) as needed to be with your colleagues —somewhere between monthly and quarterly.
In short: You can do this job well remotely, and we’re committed to empowering everyone with flexibility. But we care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.
As for Covid: When the pandemic started, we immediately shifted to fully remote to protect our team and shuttered our office. Today, everyone on the team is vaccinated, and many come in often (though we don’t require it). Going forward, you can expect that vaccinations will be required for all employees (unless medically unable) and that if a variant emerges that makes in-person work unsafe for vaccinated people, we’ll close our office, cease any travel, and do whatever it takes to protect and support our team.
Don't let this one get away.
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