Marketing Manager

About the Role

We’re an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale our marketing efforts. In this role, you’ll develop, test, and expand customer acquisition channels, with a strong emphasis on building scalable channels beyond paid advertising.

You’ll be responsible for identifying new growth opportunities, experimenting quickly, improving campaign performance, and helping our product reach far and wide. With our product-led growth strategy, you’ll collaborate across teams to fuel customer acquisition, improve engagement, and expand our customer base.

Responsibilities

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs

• Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels

• Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution

• Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials

• Build a library of creative concepts to communicate value to different buyer personas

• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention

• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns

Qualifications

• Strong startup experience and comfort working in a fast-moving, resourceful environment

• Heavy user of AI tools with knowledge of how to apply them to grow, automate, and scale marketing efforts

• Experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition

• Love for brainstorming new concepts, ad creatives, campaign ideas, and messaging

• Experience acquiring small businesses and prosumer customers

• Understanding of how to assess campaign impact and estimate effort needed to generate results

• Ability to manage multiple projects simultaneously and identify the fastest path to value

• Full stack of marketing skills, from ideation to execution and analysis

• Experience managing paid digital marketing campaigns

• Excellent command of the English language and strong writing skills

• Ability to create compelling content for ads, emails, landing pages, and campaigns

• Creative mindset with an eye for design, brand, and visual communication, with experience authoring copy, images, and videos using AI assistance

• At least 3 years of marketing experience, including at least 1 year in a senior role

Why You Should Apply

If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here.

B12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.

How to Apply

Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.