Senior Data Analyst, Growth Marketing

About Big Cartel…

Big Cartel is an e-commerce platform that gives creators, artists, makers, and small brands from all over the world the power to open their own online stores and make a living doing what they love. Since 2005, we’ve helped people sell over $3.5 billion of their work while remaining a 100% independent company. Driven by our passion for creativity and innovation, we stand as a haven for small brands connecting their passion with opportunity. As we love to say, “you don’t have to sell out to sell online”.

Senior Data Analyst

Big Cartel is seeking a Senior Data Analyst to join our Growth Marketing Team in developing our leading e-commerce platform tailored for creators, artists, and independent business owners.

Reporting to the Head of Growth Marketing, the Senior Data Analyst will collaborate closely with the growth marketing team to drive user growth, improve retention, and expand revenue. This role demands a proficient level of expertise in data analysis, analytics, and reporting. The ideal candidate will collect, organize, and analyze qualitative and quantitative customer data. They should be comfortable with ad hoc analysis, dashboard creation, and possess a surface level technical grasp of database design and management to effectively collaborate with the data engineering team.

In this position, the individual will collaborate with the Growth, Product, and Engineering teams to contribute to the design, implementation, and evaluation of experiments. Furthermore, they will be responsible for synthesizing and communicating insights gleaned from these experiments by accessing various customer and business data sources within Big Cartel.

This role is hands-on. A successful candidate will work closely with the team to establish priorities, schedules, expectations, and outcomes. However, they will also conduct their own analysis, utilizing tools such as Excel, Tableau, and SQL, while navigating the complexities associated with evolving data architecture, visualization tools, and accessibility.

Job requirements

Key Responsibilities and Priorities:

• Consolidate multiple data sources to conduct sophisticated analysis, formulate hypotheses, execute experiments, and present results and insights.

• Collaborate across departments, including product, engineering, marketing, and customer success, to ensure data validation, governance, and best practices are implemented.

• Drive requirements for the data pipeline and model to ensure that we are able to expose it in reporting tools.

• Own the reporting process on a weekly and monthly basis, enhance and automate existing workflows, and develop growth marketing dashboards aligned with business objectives.

• Establish frameworks, models, tools, and processes to integrate analytical insights into key decision-making processes.

• Effectively communicate analysis and recommendations to executive leadership, managers, and team members to drive informed business decisions.

• Deliver ideas, directions, and feedback persuasively, with strategic rationale for decisions and choices.

Key Competencies:

• Strong grasp of statistical concepts, including experimental design for optimization, statistical significance, confidence intervals, and predictive analytics techniques.

• Passion for data in all its facets, from designing models and experiments to measuring growth and driving results.

• Excellent analytical skills and problem-solving abilities, with the capacity to address unstructured business questions and independently drive projects to fruition.

• Preexisting Proficiency in modern technology and coding frameworks, including expertise in SQL or similar query languages, as well as advanced knowledge of analytics and reporting tools such as Snowflake, Google Analytics, Amplitude, Google Tag Manager, SQL, and Excel.

• In-depth understanding of programming languages and software applications, particularly in SQL database design and development, and familiarity with data analysis and ETL processes.