Growth Marketing Manager - Paid Search

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. 

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Growth Marketing Manager

REPORTS TO: Digital Marketing Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.#LI-Remote

The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s paid search channel strategy alongside the Digital Marketing Director. The primary channel focus will be Paid Search to start but there will be opportunity to collaborate and knowledge share across additional paid channels and other cross-functional initiatives. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.

SCOPE OF RESPONSIBILITIES

• Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Search and work closely with other channel managers to drive efficiencies

• Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our campaigns from ideation to execution

• Align channel level forecasts tied to marketing & business KPIs

• Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals

• Analyze and track channel performance to provide recommendations and opportunities

• Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements

• Collaborate daily with Creative, Tech, Product, and Data teams to develop and test new strategies, applying insights to improve performance across our various touchpoints, site, and customer journey

• Liaise with our Brand and Creative teams to plan, source, and test content for ads

• Identify and vet new and emerging tactics as they relate to marketing goals

• Conduct competitive and market research on an ongoing basis to evaluate consumer behavior

• Manage tags and pixels, product feeds, and audiences as they pertain to each channel

• Partner cross-functionally with teams across the business to support initiatives and optimizations

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required 

EXPERIENCE / REQUIREMENTS:

• 5+ years of experience in digital marketing with a focus on Paid Search (specifically Google) and Paid Social

• Advanced campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics

• Proven ability to scale growth marketing and lead generation programs with rapid testing and learning

• Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights

• Strong understanding and application of conversion tracking and pixel management

• Foundational understanding of attribution and how certain channels support the overall marketing program

• Proficiency in Excel & data analytics platforms

• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively

• Comfortable with ambiguity and take initiative to lead projects

• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment

• Proven success in working cross-functionally with all levels

NICE TO HAVES:

• Start-up experience is a plus

• Agency experience is a plus

• DTC experience is a plus

• Interest and knowledge in the fashion and bridal industry

California Pay Range

$95,000 - $115,000 USD

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus

• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits

• Retirement: 401K + up to 4% match after 3 months

• Generous PTO: Flexible Open PTO Policy + 11 paid holidays

• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays

• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend

• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products

• Family Benefits: 3 months of paid parental leave 

• Purpose:  Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022

• #22 on BuiltIn’s Best Startups to Work for in LA

• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) 

• Join a Women Founded Small Business blazing trails in the Bridal industry

• Birdy Grey is making waves on BuzzFeed,  The Knot, Brides,  People, Allure, PopSugar, Bustle and more 

• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA 

• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands 

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano 

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once 

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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