Social Media Manager, iGaming

Social Media Manager role for a Crypto Casino and Sportsbook

A growing Crypto Casino & Sportsbook, is looking for a Social Media Manager responsible for driving growth, engagement and user acquisition across various social media platforms. 

About The Role

As the Social Media Manager, you will play a crucial role in growing and optimising the casino community. This role focuses on driving brand awareness, growing the community and increasing engagement across all social platforms. You must be able to analyse and report on the performance of social media activity, providing insights and recommendations for continuous improvement.\

Key Responsibilities:

• Develop and implement a comprehensive social media strategy to increase our visibility, engagement and user acquisition.

• Analysing and reporting on the performance of social media activity, providing insights and recommendations for continuous improvement.

• Lead and own the creation of a social media calendar on various channels (Twitter, Discord, Instagram).Monitoring and engaging with our online communities, addressing comments, messages and mentions promptly.

• Collaborate with the design team to ensure visual assets are on brand.

• Collaborate with Marketing, Content, and Design on campaigns and wider strategy.

• Collaborate with regional managers to ensure brand consistency across multiple geos.

• Utilise analytics tools such as Google Analytics, Sprout Social, Meltwater, MyAffiliates, and Twitter analytics to produce reports and optimise campaign performance.

• Onboard new and work with existing ambassadors and partners to maximise the partnership agreements.

Highly Desired Knowledge and Experience:

• Experience in crypto: Candidates with previous social media experience within the crypto space are highly desired. 

• Casino / iGaming experience: Previous experience working within the casino or iGaming industry is preferred.

About You:

• Proven experience in a senior Social Media management role.

• Strong understanding of casino and iGaming.

• Excellent communication, creativity and analytical skills.

• Proficiency in social media management tools and analytics platforms.

• Strong attention to detail and the ability to multitask in a fast-paced environment.