Senior Lifecycle Marketing Specialist

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll absolutely love it at Booksy.

The people you’ll like to work with and things you'll enjoy impacting:

As a Lifecycle Marketing Specialist in our Marketing Operations Team, your purpose will be to build and scale segmented lifecycle programs that drive sustained engagement, improve long-term retention, and increase customer lifetime value (LTV) across our global beauty, health, and wellness marketplace. You’ll be part of a dynamic team collaborating closely with Martech, Data, and Product, to deliver exceptional customer journeys for both providers and customers.

Your Responsibilities:

• Strategically design and deploy multi-channel lifecycle campaigns (email, push, SMS, in-app).

• Optimize customer journeys through data-driven A/B testing and segmentation.

• Partner with cross-functional teams to deliver exceptional, personalized customer experiences.

• Analyze and report on key metrics, driving continuous improvement and ROI.

Requirements

Essentially, to ensure you succeed in this role you’re going to need…

• 5+ years of proven experience in Lifecycle/CRM marketing within a SaaS or two-sided marketplace environment, driving user engagement, retention, and revenue growth.

• Deep understanding of customer journey mapping and multi-channel campaign optimization (email, push, SMS, in-app).

• Strong analytical skills with A/B testing, segmentation, and experience using marketing automation tools (Braze, Iterable, Salesforce Marketing Cloud, HubSpot, etc.).

• Proven ability to collaborate cross-functionally to deliver customer-centric messaging and experiences.

• Excellent project management skills, with the ability to balance strategic thinking and hands-on execution in a fast-paced, results-driven environment.

• Fluent English.

It will also help you to have…

• Experience in a PLG environment.

• Experience in building journeys that focus on both B2B and B2C customers.

Benefits

Some of the benefits we offer are:

• This is a fully remote position, we take pride in being a globally distributed team.

• The opportunity to be part of something big - the world’s fastest growing beauty marketplace.

• Work in a welcoming team which is always ready to help.

• Additional benefits that might differ depending on the location.

Kindly submit your application and CV in English to ensure it is successfully reviewed.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us so we can best support you.