Senior Customer Engagement Marketing Manager

Description/Responsibilities

Burnalong – an online health, wellness and fitness platform that provides immersive online programming and personalized experiences – was recently acquired by Tivity Health to accelerate digital transformation, support diverse populations, and address chronic disease. This is an exciting step that will allow us to combine capabilities and continue empowering people with solutions that create healthier, happier, more connected lives.

About the role:

In this high-impact, high-visibility role, you'll be a change-maker for our clients who need higher levels of engagement with the Burnalong product. With a growth rate of 100%+ YoY, we need someone who can roll up their sleeves, dive into execution, and help shape our client marketing strategy as we continue to expand.

About the team:

Our marketing team is a close-knit family at the heart of Burnalong's strategic vision. It’s no exaggeration to say you’ll work across all departments to build, launch, and refine campaigns, and explore new growth strategies to support our diverse customers. If you're flexible, focused, and ready to execute on exciting campaign strategies we want you! Test new strategies, execute on fun ideas, and be a part of a supportive team.

Key Responsibilities: 

• Craft world class engagement campaigns for Burnalong’s corporate customers and strategic partners

• Coordinate with the Marketing, Design, and Customer Success teams to execute on top priority projects to support our clients 

• Report on campaign performance to executive team

• Attend and present marketing strategy and results on client meetings

• Plan and execute regular customer communications that may include:

  • Emails, webinars, social posts, marketing portal updates, advocate marketing updates, direct mail and other tactics to inform customers of solution updates, promotions, joint marketing resources, education

• Work with the events team to drive customer and user engagement at in-person events

• Develop a plan for GTM strategy for new customers and ongoing marketing activities with strategic technology and solutions partners across our global network

• Field incoming co-marketing requests, identify new areas of opportunity, and prioritize activities according to impact and reach

Who you are: 

First and foremost, Tivity Health hires for talent and enthusiasm. Your unique, diverse background is welcome here.

Creative Thinker: Your ability to brainstorm and execute innovative marketing strategies sets you apart.

Team Collaborator: You excel in working across diverse teams, balancing objectives, and communicating effectively.

Data-Driven: Your decisions are informed by data, and you have a track record of testing, iterating, and reporting on results.

Email Marketing Expert: Our primary method of communication to our clients and members is via email. Experience in building and executing email marketing campaigns is essential.

Qualifications

• Experience with campaign building, email marketing and cross-functional collaboration

  • Extraordinary verbal and communication skills

  • Solid understanding of split testing and data-driven marketing campaigns 

  • Well versed in Marketing Automation tools (Experience with Braze is a plus) 

  • Ability to produce high quality content under tight deadlines

  • Account management experience is a plus

About Tivity Health® Inc.

Tivity Health® Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Prime® Fitness, Burnalong® and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social, and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. We continue to enhance the way we direct members along their journey to better health by delivering an insights-driven, personalized, interactive experience. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at Tivity Health.

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.

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