Email & SMS Coordinator

Who We Are: Founded by two sisters – a dentist and an artist – COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture.
We are the fun oral innovators. The floss-wielding, bacteria-busting, oral wellness makers of tomorrow. No plaque stands a chance, and our designs are anything but dull. We are iconic. Because your smile is iconic.
We are COCOLAB. 

Our workforce is fully remote and we’re committed to building a high performing team that comes together to advance our mission. We’re bringing to talent together to bring your daily hit of dental dopamine in the following states: AZ, CA, CT, IN, KY, MA, MI, MN, MT, NV, NJ, NY, PA, RI, SC, TN, TX, WA, WI

The Role: We are looking for an Email and SMS Marketing Coordinator to join our team. You’ll play a crucial part in planning, execution, and optimization of email and SMS marketing campaigns. Your role will include managing the email calendar, collaborating with the creative and content teams, and ensuring the seamless delivery of engaging, high-quality emails and texts to our audience.

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What You’ll Do: 

• Work with the Team: Directly report to the the Retention Marketing Manager to enhance retention strategies and assist with other tasks as needed and collaborate cross functionally to drive loyalty

• Keep Calendars on Track: Maintain the email and SMS marketing calendars for both cocolab.com and pro.cocolab.com, ensuring everything stays on track and runs on schedule.

• Plan & Execute A/B Testing: Lead A/B testing for email and SMS campaigns to gather insights and optimize content for better results.

• Conduct Quality Assurance: Perform thorough QA checks to ensure links, images, and copy are all accurate and aligned with brand guidelines.

• Optimize Email Lists: Manage email lists, segment audiences, and optimize campaigns to boost engagement and performance.

• Track Performance Metrics: Monitor email performance, analyze the data, and provide insights and recommendations for continuous improvement.

• Stay Ahead of the Curve: Keep up with industry trends and conduct competitive analysis to ensure we’re always a step ahead.

• Coordinate with the Creative Team: Assign detailed email and SMS briefs to the creative team to make sure all campaigns are executed on point.

What You’ll Bring: 

• Fresh Experience: This role is perfect for someone with 0-2 years of experience, whether from internships or previous roles in marketing. If you've worked with email marketing or in a similar field, great! But we’re open to enthusiastic beginners too.

• Tech-Knowledge: You’re comfortable using tools like Klaviyo for email marketing and Attentive or Postscript for SMS, or you’re excited to learn how to use them. If you’re already familiar with these platforms, even better!

• Spreadsheet Savvy: You’ve got a good handle on Excel, Google Sheets, and other Google Workspace tools. You’re ready to organize, track, and analyze data like a pro.

• Team Player: You love working with others and are excited to collaborate in a team environment. You’re open to learning from teammates and sharing ideas to get things done.

What We Offer:

• Competitive Salary: A salary range between $77,000 - $82,000 based on experience and qualifications.

• Remote-First: We take pride in staying connected, no matter the distance, while delivering high performance and getting results.

• Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care

• FSA: Eligible Health Expense & Dependent Care 

• Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocofloss team member took between 15 - 20 days off last year 

• 12 Paid Company Holidays: We close up shop for Federal Holidays each year 

• Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment 

• Guideline 401k: Starting saving for retirement after 30 days in your role 

• New Hire Tech Budget: Choose the best work device for you and we’ll cover the cost 

• Wellness Reimbursement: $50 a month for you to take care of you 

• Product Discounts: Keep yourself stocked with our award winning products 

Cocolab is an Equal Opportunity Employer and seeks to provide a workplace where all employees feel supported and respected.We are committed to fostering a diverse, inclusive, and accessible workplace. Cocolab does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, pregnancy status, citizenship status, or any other characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply.

In accordance with applicable law, Cocolab will provide reasonable accommodations for qualified individuals with disabilities. If you require assistance or a reasonable accommodation due to a disability, please contact us directly at help@cocolab.com.