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Email Marketing Operations Specialist

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.  These values guide our interactions with each other, our customers, and the community.

Position Overview

The Marketing Specialist is a success manager for the day-to-day operations, maintenance and support of our digital marketing platforms and emerging technologies, including HubSpot or Eloqua marketing automation platform, and serves as frontline support for the Colibri Shared Service Email Marketing Operations team, troubleshooting, and maintaining processes. 

What you'll do

  • Maintain the marketing automation platform and related marketing automation tools through governance and best practices.

  • Transition and support marketing automation tools from the development team. 

  • Execute marketing campaigns on behalf of the brands and ecosystems at Colibri.

  • Provide marketing automation expertise to organization and cross-organization colleagues through consulting, documentation, and training. 

  • Assist with database uploads for targeting as needed.

  • Troubleshoot marketing automation tools and platforms issues for internal customers. 

  • Manage branded email templates and dynamic email content.

  • Work with the Go-to-Market team to align company data with standard data fields and processes.

  • Create and maintain master forms.

  • Migrate forms and form configuration to the new form fulfillment platform.

  • Create and manage user training and support materials for marketing automation tools we manage, and create supplemental documentation as needed. 

  • Monitor, report, and coordinate with cross-organization teams to gain visibility and insight into database health and contact groups within the database.

  • Demonstrate excellent customer service follow-through and communication. 

What you'll need to succeed

  • Thorough knowledge of marketing automation principles and practices. 

  • HubSpot or Eloqua technology expertise.

  • Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.

  • Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously. 

  • Bachelor's degree.  

  • Three to five years of marketing automation / CRM or similar experience. 

  • Experience with Eloqua Marketing Automation platform highly preferred. 

  • Advance degree in business management, marketing, or statistics preferred. but not required.

  • Expertise in additional marketing platforms or functions (e.g., integrations, analytics, content management) preferred. 

  • Prior acquisition integration experience preferred.

  • Experience with visualization tools preferred.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

 

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.

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