Senior Lead of Brand Communications & Strategy

About Crunchbase

Crunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, dealmakers, and analysts make the right decisions.

We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.

Our inclusive remote-first culture, competitive pay, and employee wellness benefits set us apart!

The Role

The Senior Lead of Brand Communications & Strategy is responsible for shaping and advancing Crunchbase’s brand narrative, communications strategy, thought leadership, and audience engagement across owned and earned channels.

As the leader of our Brand Communications function, this role will drive how Crunchbase shows up in the market, strengthening brand awareness, credibility, and authority through compelling storytelling and strategic communications.

Sitting at the intersection of brand, PR, content, social, and web strategy, the Senior Lead will lead a team while partnering closely with stakeholders across Marketing, Product Marketing, Demand Generation, Lifecycle, Events, Sales, and Partnerships.

This is a highly visible leadership role with the opportunity to shape Crunchbase’s external voice, influence brand strategy, and drive the evolution of our communications function.

What You’ll Do

Brand Strategy & Management

• Partner with Marketing leadership to evolve Crunchbase's brand strategy, positioning, and visual identity.

• Bring forward new ideas, insights, and recommendations that strengthen brand awareness, differentiation, and market perception.

• Ensure brand consistency across all customer-facing channels, campaigns, and marketing initiatives.

• Develop and maintain brand guidelines, messaging frameworks, and content standards.

• Monitor brand performance, market trends, and competitive presence to inform future brand initiatives.

• Translate company priorities, product direction, and market intelligence into clear, compelling stories for target audiences.

PR, Media Relations & External Communications

• Lead Crunchbase’s PR and earned media strategy, identifying opportunities to increase visibility, credibility, and share of voice.

• Build and manage relationships with reporters, editors, influencers, industry voices, and external communications partners.

• Develop and execute communications plans for announcements, product launches, partnerships, milestones, and thought leadership.

• Partner with executives and stakeholders to shape media narratives, talking points, briefing materials, and press responses.

• Manage PR agency, freelancer, or vendor relationships, ensuring alignment with priorities and brand standards.

• Support issues management and sensitive communications with strong editorial judgment and reputational awareness.

• Track PR outcomes and media performance, sharing insights and recommendations.

Content Strategy & Thought Leadership

• Develop and execute content strategies that support awareness, engagement, and growth.

• Lead editorial planning across blog, web, social, thought leadership, customer stories, data stories, executive content, and campaign narratives.

• Partner with subject matter experts to develop differentiated narratives and thought leadership.

• Identify new content opportunities, formats, and storytelling approaches to strengthen engagement and brand authority.

• Balance long-term editorial strategy with hands-on content development, editing, and execution.

• Maintain high standards for clarity, accuracy, tone, and brand consistency.

Digital Presence & Audience Engagement

• Guide social media strategy in partnership with the social media owner.

• Partner with web/AEO owner to ensure website content, messaging, SEO/AEO priorities, and digital storytelling support goals.

• Define priority narratives, editorial themes, and authority-building topics across social, web, and owned channels.

• Partner with Product Marketing, Demand Generation, and Lifecycle to support integrated campaigns and launches.

• Evaluate content, PR, social, and web performance to identify opportunities for optimization and growth.

• Ensure owned and earned channels reinforce Crunchbase’s market position.

AI-Enabled Content Operations

• Identify and implement AI-enabled workflows that improve content creation, research, campaign execution, and reporting.

• Leverage AI tools to accelerate content production while maintaining brand quality.

• Evaluate emerging marketing technologies and content trends to improve productivity and scalability.

Leadership & Cross-Functional Partnership

• Lead and develop the Brand Communications team as a player-coach.

• Manage agency and vendor relationships while ensuring alignment with objectives.

• Establish team priorities, workflows, and success metrics.

• Provide strategic guidance, editorial direction, and constructive feedback to help team members grow.

• Foster a culture of creativity, accountability, experimentation, and continuous improvement.

What We’re Looking For

• Strong experience in brand communications, PR, content strategy, messaging, storytelling, and audience engagement.

• Ability to translate business objectives, market trends, and product priorities into compelling narratives.

• Strong understanding of media relations, earned media strategy, executive communications, and reputational judgment.

• Excellent writing, editing, and messaging skills across multiple formats and channels.

• Ability to balance strategic thinking with hands-on execution.

• Strong understanding of brand positioning and consistent narratives across PR, social, web, and campaigns.

• Working knowledge of SEO, AEO, website strategy, social media, and digital content performance.

• Ability to analyze communications, content, social, web, and PR performance data.

• Experience managing agencies, freelancers, or external vendors.

• Strong leadership, communication, and stakeholder management skills.

• Strong project management and organizational skills.

• Understanding of AI-enabled content tools, automation platforms, and emerging marketing technologies.

• Ability to thrive in ambiguity and adapt to evolving business needs.

What Crunchbase Offers

At Crunchbase, we’re building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally.

Here’s what you can expect:

• Competitive compensation and equity.

• Remote-first flexibility within approved states.

• Comprehensive health benefits (medical, dental, vision).

• Continuous learning support with reimbursement for professional development.

• 401(k) and Roth plans with annual financial adviser check-in.

• Wellness resources, including a monthly stipend.

• Work-from-home enablement (internet stipend and office setup allowance).

• Charitable giving match through Town Hall awards and community initiatives.

• A mission-driven, transparent team passionate about helping companies connect and grow.

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building. We believe there is no "perfect" candidate and encourage applying even if all requirements aren’t met.