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Digital Marketing Manager

About the role

A role where data meets creativity.

As Google Ads Manager at Dauphinette, you'll own the strategy, execution and optimization of our entire Google advertising stack (Search, Shopping, Performance Max, YouTube, Display & Remarketing). You'll work closely with the Marketing, Creative and E-commerce teams to turn every dollar of ad spend into sustainable growth for the brand.

What you'll do

What you'll do every day:

  • Plan, set up and manage Google Ads campaigns across Search, Shopping, Performance Max, Display, YouTube and Remarketing.

  • Allocate and optimize ad budget against ROAS, CPA and revenue goals for each product line.

  • Conduct keyword research, competitor analysis and trend research in the fashion industry.

  • Track, measure and analyze campaign performance through Google Ads, GA4, Google Tag Manager and Looker Studio.

  • Run A/B tests on ad copy, landing pages and audiences to continuously improve performance.

  • Partner with the Creative team to develop ad copy, imagery and video tailored to each channel.

  • Deliver weekly / monthly reports and propose sustainable scale-up plans.

What we're looking for

What we're looking for in you:

  • 2+ years of hands-on Google Ads experience, preferably in E-commerce / Fashion / Beauty.

  • Strong working knowledge of Google Ads, Google Analytics 4 (GA4), Google Tag Manager and Merchant Center.

  • Deep understanding of conversion funnels, retargeting, attribution and multi-channel measurement.

  • A sharp analytical mind — able to read the data, interpret it and make decisions based on numbers rather than gut feel.

  • Comfortable reading and writing in English (you'll work with international tools, documentation and teammates).

  • Detail-oriented, proactive, accountable, and with a genuine love for beautiful things.

  • Bonus: experience managing monthly ad budgets of USD 20K+.

What you'll get

Why you'll love working with us:

  • Competitive base salary plus performance bonuses (KPIs: ROAS, revenue, growth).

  • Flexible remote work — design your own creative space, wherever you are.

  • A real, stable ad budget so you can experiment and sharpen your craft.

  • Sponsored courses, Google Ads certifications and industry events.

  • A young, creative, art-loving environment where you get to be yourself.

  • Generous discounts on Dauphinette products and partner brands.

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