Product Marketing Manager

Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.

As a Product Marketing Manager, you’ll play a key role in shaping how we understand our markets and how we bring that insight to life across our products, teams, and customers.

This role is all about curiosity, clarity, and influence. You’ll turn research, industry knowledge, and business goals into insights that guide marketing strategy, support go-to-market efforts, and help our leaders make confident, informed decisions. If you love digging into markets, spotting trends, and translating complexity into clear direction, this role offers meaningful impact and room to grow.

What you’ll do

• Build a deep understanding of Daxko’s markets, customers, competitors, and influencers across the health and wellness industry

• Lead market-specific research initiatives to stay ahead of industry trends and evolving customer needs

• Develop annual market intelligence strategies that support growth, positioning, and long-term market leadership

• Create and deliver insight-driven assets that help Brand Managers execute strong, informed marketing strategies

• Support go-to-market planning and messaging for Daxko Exchange, partnerships, and corporate offerings

• Develop research summaries, insights, and reporting materials for senior leadership and Board of Directors meetings

• Contribute to monthly and quarterly performance reporting and reviews

• Craft compelling proposals and recommendations that help move strategic initiatives forward

• Collaborate closely with teammates across Marketing, Sales, and Product to ensure alignment and strong execution

• Support cross-product planning to help market and sell additional solutions that meet customer and company goals

What you bring

• Strong verbal and written communication skills, with the ability to present insights clearly and confidently

• A collaborative mindset and comfort working with partners at all levels of the organization

• Strong analytical and problem-solving skills, with attention to detail and follow-through

• Excellent organizational and time-management skills, with the ability to manage multiple priorities and deadlines

• Comfort working in a fast-paced environment where priorities may shift

• Working knowledge of market research concepts and methodologies (including JTBD/ODI)

• Experience using Salesforce or similar CRM tools

• A genuine interest in — or passion for — the fitness, health, and wellness industry

Experience and education

• Bachelor’s degree preferred

• 5+ years of experience in marketing, with a strong emphasis on strategy planning, market intelligence, or brand management

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:

🏝 Flexible paid time off 

⚕️ Affordable health, dental, and vision insurance options

💪 Monthly fitness reimbursement

🤑 401(k) matching

🍼 New-Parent Paid Leave

👖 Casual work environments

🏡 Remote work

All your information will be kept confidential according to EEO guidelines.

#LI-Remote

Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.

The pay range for this role is $93,300 – $119,000 per year.