Content Marketing Manager at Digit

Who we are

Digit is a fast-growing B2B SaaS startup revolutionizing the way manufacturers manage inventory, production, and material planning. We believe manufacturers are the backbone of the economy. Our mission is to give them the software they deserve. Founded in 2022 by former manufacturing and startup executives, we’ve gathered significant funding and brought on an enthusiastic set of first customers. Now we’re ready to scale. 

We are looking for a creative, strategic, and resourceful Content Marketing Manager to own our content strategy and execution. You’ll play a key role in shaping our brand, driving organic growth, and engaging our audience across multiple channels. This is a unique exciting opportunity to be part of a startup that is scaling quickly and making a real impact in the manufacturing space.

Who we're looking for

• 3+ years of experience in content marketing for a B2B SaaS or tech company 

• Strong storytelling skills with the ability to create a variety of content formats: blog posts, case studies, whitepapers, newsletters, video scripts, and more

• Expertise in SEO and content optimization for search engines

• Solid understanding of social media platforms and growing an organic presence

• Ability to create and manage lead nurturing campaigns that convert prospects through the funnel

• Experience in video content creation

• Strong collaboration skills to work with sales on building sales collateral (e.g., decks, one-pagers)

• Experience developing and executing PR campaigns, pitching to media, and managing press relationships.

• Proficiency with design tools like Figma and website builder Webflow

• Familiarity with email marketing platforms, HubSpot experience is a plus

• Ability to manage multiple projects and deadlines, working both independently and collaboratively

• Startup mindset: adaptable, proactive, and resourceful

What you'll do

• Develop and execute a content marketing strategy to drive awareness, engagement, and qualified leads

• Lead the production of high-quality video content for web, social, and email, supporting product demos, testimonials, and explainer videos

• Create and manage blog posts, case studies, lead magnets, email campaigns, and newsletters to engage our target audience.

• Collaborate with sales to develop and refine sales collateral, including presentations, product sheets, and customer success stories.

• Work with the team to plan and implement a lead nurturing strategy, including personalized email workflows and content tailored to different stages of the sales funnel

• Oversee website management, including updating content, optimizing user experience, and ensuring alignment with marketing goals using Webflow

• Build and manage PR strategies, including media outreach and press releases

• Optimize all content for SEO and measure performance to continuously refine and improve results

• Analyze content performance, reporting on key metrics, and making recommendations for continuous improvement