Eight Sleep is on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested by building advanced hardware, software, and AI technology. Our products transform every night of sleep into a personalized, data-driven recovery experience, trusted by athletes, high performers, and health-conscious consumers in over 30 countries.

Recognized by Fast Company as one of the Most Innovative Companies (2019, 2022, 2023) and twice named to TIME’s Best Inventions of the Year, Eight Sleep operates like a high-performance team: fast, focused, and motivated by impact.

Role: Email Marketing Designer

We’re seeking an Email Marketing Designer to lead the visual development of Eight Sleep’s email marketing programs—from lifecycle flows to product launches and promotional campaigns. Based in our Milan office, this role reports to the Director of Lifecycle Marketing and collaborates closely with Lifecycle, Growth, and Design teams to create email experiences that are visually compelling and drive measurable business impact.

How You’ll Contribute

Design

Create visually compelling, on-brand emails for all stages of the customer journey (onboarding, retention, reactivation).
Deliver pixel-perfect Figma files for implementation in Klaviyo.

Validate

Use performance data and behavioral insights to inform design decisions.
Propose A/B testing ideas to optimize engagement and conversion.

Iterate

Improve designs through feedback and testing results.
Help evolve the email design system while staying aligned with brand guidelines.

What You’ll Do

Collaborate with Lifecycle, Product, and Brand teams to concept and execute high-performing email designs.
Design emails for campaigns, product launches, flows, onboarding, newsletters, and more.
Translate strategy and messaging into visually engaging, conversion-optimized emails.
Maintain consistency with brand guidelines while innovating layouts and design.
Propose and execute A/B tests focused on engagement and conversion.
Push the visual identity of emails forward while keeping performance top of mind.

What You Need to Succeed

2+ years of professional experience in visual design, email marketing, or digital brand execution.
Strong portfolio showcasing high-performing email designs for consumer brands.
Proficiency in Figma and understanding of mobile-first and direct response design principles.
Excellent visual storytelling skills with strong grasp of hierarchy, layout, and brand voice.
Strong communication skills and ability to collaborate across teams.
Highly organized, detail-oriented, and motivated to improve email performance through design.

Bonus Points For:

Familiarity with Klaviyo or similar email platforms.
Experience with DTC or consumer hardware brands.
Understanding of email testing frameworks (subject lines, layout, CTAs).
Exposure to performance marketing and data-informed design workflows.

Why Join Eight Sleep?

Innovation in a culture of excellence – Be part of a team pushing boundaries in sleep fitness technology.
Immediate responsibility & accelerated growth – Own projects from day one and see direct impact.
Collaboration with exceptional talent – Work alongside world-class innovators.
Equitable compensation & equity participation – Every full-time team member receives equity, with periodic refreshes based on performance.
Your own Pod & great benefits – Every employee receives a Pod, plus comprehensive benefits.

Eight Sleep celebrates diversity and is committed to equal opportunity employment. We ensure everyone feels empowered to flourish and grow, regardless of background or identity.

This is a high-impact opportunity to shape the visual identity of Eight Sleep’s email marketing and contribute directly to growth and retention. If you’re ready to design at the edge of innovation, Eight Sleep wants to hear from you.

Email Marketing Designer