VP, Digital Marketing

We are ExtraHop. We're on a mission to provide security teams with the intelligence they need to confront and stop advanced threats like supply chain attacks, zero day exploits, and ransomware attacks. Cyber attackers still have the advantage. We’re taking it back with creativity, intellectual curiosity, and a sense of humor. Are you ready to help us reclaim the upper hand?

Vice President of Digital Marketing

We are ExtraHop. We're on a mission to provide security teams with the intelligence they need to confront and stop advanced threats like supply chain attacks, zero-day exploits, and ransomware attacks. ExtraHop helps the world’s leading enterprises, including The Home Depot, Ulta Beauty, and Wizards of the Coast, rise above the noise to secure their business in the cloud and on the ground. We have ambitious growth plans, and we're looking for people who would love to join us on this exciting journey and grow their careers at the same time.

We are looking for an experienced strategic digital strategist, full-funnel performance marketer who has passion for driving business growth to join our awesome marketing team as VP of Digital Marketing.

Reporting to the CMO, you will be responsible for designing, implementing and managing our digital marketing strategies across both awareness generating activities and demand generation. You will create winning digital strategies that enable our brand to effectively engage with our target audiences and turn prospects into clients, and clients into advocates. You will also own the customer experience across our corporate website – creating a demand generation engine that supports the company’s business objectives.

We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels. 

In this role you will:

• Set corporate and business-level digital strategies and operational plans for the digital marketing function, including objectives, success metrics, resources, budget, and prioritization of initiatives in order to support sales, drive bookings and revenue growth and increase market share

• Drive the channel strategy in support of integrated campaigns and broad-based business goals through multi-channel marketing (social, search, display, blog, SEO, etc.) to drive a steady inbound engine fine-tuned to consistently acquire new, quality leads across ICPs

• Manage our corporate website to drive a strong brand presence and qualified leads, coordinating closely with product marketing, communications, marketing operations and other internal stakeholders

• Establish a fast-moving, engaged and high-performing digital strategy as well as identify, oversee and cultivate agency and vendor relationships that extend our reach and maximize business potential

• Work in partnership with product marketing, corporate marketing, and demand generation, to develop a comprehensive plan to build top of mind awareness, stimulate preference, and, ultimately drive demand

• Establish KPIs and targets across the full funnel drive optimization programs to consistently improve results and over time marketing spend efficiency

• Drive growth in traffic, engagement, and community size across all digital platforms

• Drive efforts to be on the forefront of digital approaches, including personalization and demand generation

• Define and maintain the organization’s search and social media presence to engage prospective customers, existing customers and job applicants

• Test and optimize digital campaigns by message, channel, region and market segment; prioritize digital spend across paid channels based on priorities and what’s working well

• Partner closely with corporate communications, marketing campaigns, and creative teams on content and messaging

• Work closely with marketing performance management team on full-funnel reporting and analytics of digital success metrics

• Create best practices and earn adoption in North America, EMEA, and APAC regions

• Collaborate with cross-functional team members to maximize return on investment (ROI) from our digital marketing efforts

• Own and optimize the Digital Marketing budget including forecasting and tracking expenses

• Develop a culture of ongoing testing to drive ongoing optimization and results

• Manage the hiring, developing and retaining of digital marketing talent

• Work across marketing to align efforts with personas and customer journeys

• Identify gaps in our current martech stack, agency lineup and digital infrastructure

Requirements:

• 17+ years of digital marketing experience in a complex, multi-product B2B or SaaS environment

• Digital marketing thought leader who can articulate best practices and strategies for a corporate brand

• A successful history of owning, developing, and communicating long-term vision and goals that drive strategies for growing awareness, reach, and engagement across a portfolio of social and web channels

• Experience with SEO, SEM and online advertising

• Experience in growing and managing a global team and comfortable in a fast-paced global business environment

• Strong leadership skills with ability to collaborate with coworkers and influence stakeholders

• Proven ability to build and deploy robust multi-channel digital plans with demonstrated growth and success

• Comfortable with ambiguity in a rapidly evolving growth environment and ability to successfully juggle multiple initiatives simultaneously under tight deadlines

• Exceptional prioritization, problem-solving, and project management skills

• Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans

#LI-JL1

ABOUT EXTRAHOP 

Cyberattackers have the advantage. ExtraHop is on a mission to help you take it back with security that can’t be undermined, outsmarted, or compromised. Our dynamic cyber defense platform, Reveal(x) 360, helps organizations detect and respond to advanced threats––before they compromise business operations. We apply cloud-scale AI to petabytes of traffic per day, performing line-rate decryption and behavioral analysis across all infrastructure, workloads, and data-in-flight. With complete visibility from ExtraHop, enterprises can detect malicious behavior, hunt advanced threats, and forensically investigate any incident with confidence.

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. In 2020, we’ve already been named a “Best Place to Work” by Inc., Computerworld, BuiltIn Seattle and Seattle Business Magazine, and we’ve been named to Wealthfront’s Career-Launching Companies list for the last four years. Forbes named ExtraHop to its 2020 AI 50 List, as well as the list of “20 Best Cybersecurity Startups to Watch.” In 2019 and 2020, JMP Securities put ExtraHop on its Elite 80 List as one of the most strategically positioned private companies in the cybersecurity industry. SC Media has named ExtraHop an Industry Innovator for enterprise network detection and response for the past two years.

We offer compelling benefits* to our employees, including:

• Health, dental, and vision benefits

• Generous Paid Time Off and Holidays + Paid Volunteer Time 

• FSA and Dependent Care Accounts + EAP where applicable

• Educational Reimbursement 

• 401k with employer match or Pension where applicable

• Pet Insurance (US only)

• Generous Parental Leave

*Benefits outside of the US vary by region.

We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success. 

We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including potential pregnancy, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability , HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Our people are our most important competitive advantage, leading the charge against nation-states, cyber criminals, and insider threats.