Digital Marketing Lead

🚀 About Flipster

Flipster(flipster.io) is a high-performance crypto perpetuals trading platform on a mission to create the most efficient, frictionless, and high-performance trading experience.

Engineered by traders and optimized for trading, Flipster combines zero spreads, instant execution, and capital efficiency to deliver a platform where performance is the product.

Operating globally and serving users in nearly 200 countries, Flipster is built for crypto traders who demand the ultimate perpetual trading experience — from active retail users to degens to seasoned pros — while maintaining the highest standards of compliance and security.

As a Digital Marketing Lead at Flipster

You will spearhead user acquisition and retention strategies driving growth through data-informed and full-funnel campaigns. You will collaborate cross-functionally to launch regionally tailored initiatives, especially for APAC markets, while optimizing conversion and increasing user retention. With a strong focus on experimentation and creative strategy, you will lead the development of impactful landing pages, ad creatives, and lifecycle marketing flows by staying ahead of crypto trends and leveraging analytics to identify new growth opportunities.

Responsibilities

• Ideate, lead, and coordinate full-funnel user acquisition campaigns, and optimize customer acquisition funnels to reduce CAC and increase user retention

• Drive cross-functional efforts that result in measurable acquisition growth.

• Propose campaign angles based on product features, market moments, and user insights.

• Champion test-and-learn culture across markets and channels.

• Collaborate with content and design teams to ship high-quality landing pages, ad creatives, and email flows

• Adapt and tailor campaign ideas to APAC markets with strong cultural and user behavior awareness.

• Track KPIs, generate growth reports, and iterate based on data insights and market trends

• Stay ahead of crypto trends, competitor activity, and platform updates to spot new opportunities

Qualifications

• 4-6  years of digital marketing experience, ideally with 2+ years in crypto, fintech, or Web3

• Proven track record of driving user acquisition and retention through paid and organic channels

• Demonstrated ability to drive user growth through creative, cross-functional marketing initiatives

• Experience launching and scaling campaigns across regions, ideally in crypto, fintech, or Web3

• Excellent creative judgment and understanding of what drives conversion, engagement, and virality

• Excellent analytical skills and experience working with data dashboards (Looker, GA4, Dune, etc.)

• Experience in crypto, fintech, or Web3

Hiring Process

• Resume/CV submission

• Coffee Chat

• 1st round interview

• Homework

• 2nd round interview

• Final round interview