Digital Communications Manager

Fluz is aiming to disrupt the payment experience by making it more social. We are a FinTech company sitting in the intersection of social media, payments and rewards. We are a fast-moving company that has experienced rapid growth. Over the past year our team has grown from 25 members to over 90 and our business is up 10X. Learn more at https://Fluz.app. We will sponsor H1B work Visas.

The Digital Communications Manager is a key member of the Marketing and
Communications team, helping maintain share of mind with our user base.The Digital Communications Manager is the digital voice for the business implementing communications strategy and content for the website, social media channels, blog content and mobile technology. If you have integrated marketing experience and can organize, drive groups toward common goals in a productive way and are comfortable engaging with execs and individual contributors alike, we want to hear from you.

What you will do

• Responsible for managing digital initiatives to support all communications to users.

• Direct content creation to support user acquisition and engagement strategy, utilizing customer segmentation, value proposition/messaging, multi­channel optimization (e.g., digital, direct mail), and sales conversion/customer communication strategy.

• Work with content team to develop, manage and proactively maintain website and app content, with responsibility for master schedule, optimization and analytics.

• Craft and enhance the marketing strategy for moving customers through various conversion funnels. The strategy must employ a multi­touch approach, integrating channels such as email, direct channels, social media, web, and mobile to engage the target audiences and provide relevant content and messaging at each step of the purchase process.

• Use SEO best practices to optimize website, social media and other content to generate exposure, engagement and sign up actions.

• Maintain organizational plan and process for keeping digital content current and accurate.

• Identifies and tracks key program/campaign metrics, and provides analysis to demonstrate goal achievement and areas of optimization.

Technical Requirements

• Ability to distill complex business and technology strategies to compelling messaging across various marketing materials and to a variety of audiences

• Excellent command of English language (both spoken and written), and expertise writing and editing copy with clarity, brevity and creativity

• Experience effectively using segmentation and targeting to optimize messaging for the right channel, target and business goal (acquisition, cross­sell, retention)

• Dynamic, self­motivated, creative leader and collaborator with excellent digital communications skills and interpersonal skills.

• Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously

• Detail­oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives

• Adept at communicating via social media and content management platforms, including, but not limited to: Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, Shopify, Word Press or Square Space.

• Three to five years of demonstrated experience in digital, mobile and social media content development and management.

• Bachelor’s degree in communications, marketing, journalism or related field.

Industry

• Marketing and Advertising

• Fintech

• Mobile Applications

EOCC

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About Fluz

Fluz is a collaborative earning app that maximizes your money. Get cashback on everyday spends, earn even more by growing your circle, and make and receive payments with friends. Easy to join and free from hidden fees forever, Fluz gives you so many ways to make what you have go even further.

Key benefits:

• 1.5% cashback wherever Mastercard is accepted

• Earn with friends

• Pay and be paid

• Make amazing savings

• Feel totally secure

• Accessed by anyone