Growth Marketer

We are looking for a Growth Marketer to join our global marketing team. As our Growth Marketer, you will launch, track, and optimize programs across multiple channels to move prospects and customers down the funnel. You will work with the VP of Marketing to create an impactful growth strategy that prioritizes the right funnel and segments, and launches impactful programs that drive growth. 

• You focus on programs, not campaigns

• You know how to (or are excited to learn how to) leverage AI and no-code products to expand your resources, increase content value, and save time

• You work easily with cross functional teams and leadership in order to gain buy in and excitement over your work

• You are a great communicator, and writer, and are not afraid to roll up your sleeves to do the work

• You know that impact > output

• You are dedicated to your professional growth. You constantly raise your hands, shout out your ideas, and ask for more.

Relationships

This role reports to the VP Marketing

Responsibilities:  

• Growth Marketing Strategy: Work with the VP of Marketing to develop integrated digital marketing programs that meet pipeline and revenue goals for Fuel50. You will be held accountable to metrics and KPIs.

• Channel Ownership: Including but not limited to: Paid Advertising, ABM, Web Optimization, Analytics.

• Cross-functional leader: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, partner with content marketing to ensure alignment.

• Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the VP of Marketing.

• Website: Set up proper tracking and run a/b tests to improve our website’s conversion rate.

• Marketing to Sales Handoff: Optimize the handoff to the sales team and work closely with sales to drive qualified leads that convert to opportunities.

Requirements

• 5+ years of marketing experience

• SaaS experience: You’ve worked at a B2B startup. Early or growth stage startup (Seed-Series C) experience preferred.

• Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops and analytics.

• Core growth marketing competencies include marketing ops, analytics, and ABM.

• Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you’ve run and what you’ve learned.

• Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.

• Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.

• Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

Who are we?
Here at Fuel50, people are at the forefront of our values and our purpose. We support companies through creating an encouraging, vibrant, and supportive people experience with our world leading talent marketplace. Our award-winning AI driven talent marketplace focuses on ensuring retention of staff, creating new career pathways within their organisations, employee engagement, and internal talent mobility to name a few.

Benefits

As well as our day-to-day responsibilities, all Fuellies play an integral part in growing our culture with us and ensuring that Fuel50 remains an inspirational and amazing place to work. Some additional benefits are:

• Day off on your birthday, your Fuel50 anniversary and an annual company wide celebration day.

• Refuel days - a chance to take a day off once a quarter to rest, relax and refuel yourself.

• Employee Stock Options Plan (ESOP).

• Flexible working times and remote working (as above) - we're very supportive of school commitments, looking after the kids, and all that jazz.

• Investing in you with career and development planning, using our very own Fuel50 software and online Fuellie University.

• A very progressive parental leave policy - get extra flexibility and time off on top of what your local government already mandates.

• A focus on health and wellbeing.

What’s it like being a ‘Fuellie’ you ask?

• Our culture is based around positive continuous feedback and recognition. We work together towards a common goal in a collaborative way.

• Our quarterly meetings include our #SuperheroAwards and we are proud of our culture that encourages spontaneous shoutouts across the business.

• We deliver an amazing platform to our clients, once you see it in action, you’ll stand alongside us as a proud ‘Fuellie’.

Application Process

If this sounds like you, then please apply. If you’re not sure you're ready or perhaps you don't meet all requirements yet, please apply anyway. We'll review every application that we get.