Paid Media Manager (Socials)

Who we are 

Giant Propeller is a holistic digital marketing agency whose mission is to grow the emerging brands of tomorrow. 

Acting as a clients’ marketing department, GP’s team of growth specialists provides full-service expertise in handling all marketing duties and business challenges. Giant Propeller paves the way and does all the work that comes with running and growing an online business, removing the need to wear many hats, and allowing clients to refocus on their master vision. 

Saying Giant Propeller is simply a marketing agency would be a dramatic understatement; from brand strategy to producing world-class creative, and deep comprehension of all technologies and business operations, we are a relentless solution for accountable growth. 

Giant Propeller immediately expands our clients’ ability to capture more market share. 

Life at Giant Propeller 

Although we’re fully remote, we stay connected, engaged, and informed, thanks to technology such as Slack, Google Meet, and Mavenlink. We’re a small but mighty team, with people in 5 states, and 6 countries. 

We’re informal but professional. We love innovation and continuous learning at all levels so we stay highly engaged and better able to service our eclectic range of clients. We like to celebrate wins — no matter how big or small — and we’re big on peer recognition and collaboration. 

Plus, unlike some companies, we encourage work/life balance and strive to support our employees’ mental, physical, and emotional well-being. We want people to be able to rest, rejuvenate, and relax so they’re able to do their best work. 

We’re excited to share that we were recently acquired by American Exchange Group (AXNY Group), the industry leader in accessories design, licensing, and manufacturing. This acquisition has provided us with the internal resources we need to support our continually growing brand portfolio. This partnership also provides our current clients with expanded opportunities through AXNY’s relationships. We are extremely excited to begin working with AXNY’s current brands and integrating our e-commerce marketing and creative teams to support their growth. This is an exciting time to join our growing and thriving team!

About the Role

We are in search of a skilled and data-driven Paid Social Manager to lead our media buying and optimization activities across various social media platforms. This role requires an individual with a proven track record of managing budgets exceeding $50k monthly while meeting or exceeding client goals. The ideal candidate will be adept at developing comprehensive paid media strategies, executing and refining paid social advertising campaigns, conducting experiments across the funnel, and presenting insights to clients.

Responsibilities

• Collaborate closely with the Senior Growth Marketing Manager to execute campaign strategies across paid social channels, including Meta Ads (Facebook & Instagram), TikTok Ads, Linkedin Ads, Pinterest Ads, Twitter Ads, Snapchat Ads, and Reddit Ads.

• Lead paid social audits for new and existing clients, identifying areas for improvement and optimizing campaigns for optimal performance.

• Drive the development, implementation, and management of marketing campaigns tailored to achieve unique growth goals.

• Optimize the performance of paid social campaigns based on defined KPIs by testing new Audiences, Keywords, Demographics, Bids, Budgets, Ad Placements, and more.

• Deliver in-depth weekly reports to both internal and external stakeholders, offering clear insights and opportunities for each campaign, target, and creative.

• Collaborate with media channel owners, the creative team, platform/vendor partners, and key marketing stakeholders to implement best practices across paid social.

• Be a proactive student of media, staying abreast of advertising trends and leveraging insights to benefit our clients.

Requirements

• 5+ years of experience in Paid Social Advertising, managing monthly budgets exceeding $50k.

• B2C/eCommerce experience is required. B2B experience is a plus.

• Mastery of Meta Ads (Facebook & Instagram) is required. Experience with TikTok Ads, Linkedin Ads, Pinterest Ads, Twitter Ads, and Snapchat Ads is a plus. Experience with Organic Social is a plus but not required.

• Proficient in Excel / Google Sheets for data analysis and reporting.

• Proficiency in PowerPoint / Google Slides for client reporting and audit deck creation.

• Bachelor’s or Master’s degree in Marketing or a relevant field.

• Experience managing Paid Search campaigns is a plus.

Our ideal candidate…

• Has expertly managed a diverse portfolio of clients, helping each hit their goals.

• Excels in client relations, with the ability to present insights and recommendations while maintaining credibility.

• Is highly data-driven with a strong analytical mindset.

• Loves to be creative in crafting campaigns that engage, inform, and motivate.

• Can work both independently and collaboratively with a team.

• Stays up-to-date with the latest trends and best practices in paid social advertising.

• Is fluent in English.