Senior Brand Campaign Manager

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

An overview of this role

We are seeking an experienced Brand Campaign Manager to lead GitLab’s always-on brand marketing program. In this role, you will be instrumental in shaping GitLab’s brand presence and driving meaningful engagement with our target audience. Working in partnership with teams across the organization, you’ll help build awareness and consideration by creating and activating compelling, memorable content and campaigns. 

What You’ll Do  

• Oversee always-on brand marketing program focused on building awareness and consideration among key target audiences

• Create and implement comprehensive media strategies to reach and engage new audiences

• Build and activate multi-channel media plans that support the buyer’s journey from awareness to consideration in partnership with the Digital Marketing team

• Develop strategy for amplifying events and launches across digital and out-of-home media

• Foster and maintain strategic relationships with media partners and vendors, including contract negotiation and opportunity assessment

• Deploy and manage marketing campaigns across digital channels, including programmatic, native, paid social, CTV, and out-of-home media

• Drive continuous improvement through regular A/B testing across channels, performance analysis and optimization, and ongoing campaign measurement and reporting

• Work closely with the Demand Generation team to create a seamless handoff from brand-to-demand via sequential messaging and retargeting 

• Contribute to GitLab’s transparent culture by maintaining comprehensive documentation in the company handbook

What You’ll Bring 

• 7+ years of experience in digital marketing with demonstrated success in B2B brand marketing

• Hands-on experience with media buying and trafficking across channels including direct media purchases, programmatic and social platform management, campaign setup and optimization, budget allocation and pacing, and performance monitoring

• Extensive experience with A/B testing, experiment design, and campaign analysis

• Proficiency working directly in digital marketing platforms and analytics tools (GA, Tableau)

• Experience working in a metrics driven culture to evaluate success

• Proven success working cross-functionally and connecting brand marketing initiatives to demand generation

• Excellent relationship-building skills with internal stakeholders and external vendors

• Passionate about learning the latest industry trends, emerging advertising technologies and best practices in media buying

• Deep empathy for our audience of software development leaders

• Strong project management, organizational, and communication skills

• Impeccable eye for detail

How GitLab will support you

• Benefits to support your health, finances, and well-being

• All remote, asynchronous work environment

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and development budget 

• Parental leave 

• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range

$94,100 - $201,600 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.