Digital Marketing & Operations Manager - SD, Remote: Colombia - Costa Rica, Fulltime.

Overview

Gorilla Logic is seeking a hands-on Digital Marketing and Operations Manager to own our marketing systems, campaign operations, ABM execution, paid media, and performance measurement. This role is the operational backbone of the marketing team, ensuring clean data, scalable processes, and reliable attribution from first touch through pipeline impact.

Reporting to the Head of Marketing, you’ll work closely with a small, agile marketing team and partner with Sales, SalesOps, and RevOps to build audiences, execute campaigns, and continuously improve lead quality, routing, and conversion. You will also help advance our use of AI across marketing workflows by testing and implementing practical automations that increase speed, consistency, and performance.

Key Responsibilities

HubSpot & Lead Lifecycle

• Own HubSpot architecture: workflows, automation, forms, lists, segmentation, governance

• Own lead lifecycle execution: creation, routing, scoring, nurture, qualification, and sales handoff

• Define and optimize routing logic, scoring models, and lifecycle stages with Marketing and Sales

• Maintain database health: enrichment, deduplication, suppression, segmentation accuracy and ongoing data quality improvements

Campaign Operations & Execution

• Own campaign architecture and governance across channels, including campaign taxonomy, naming conventions, UTMs, and tracking standards

• Ensure end-to-end campaign execution and QA from audience to ads to landing pages to workflows to Salesforce visibility and reporting

• Build and manage campaigns in HubSpot and Salesforce, including campaign setup, tracking, and alignment with reporting requirements

ABM & Audience Operations

• Build and maintain target account and persona lists for 1 to 1 and 1 to few campaigns

• Partner with SalesOps and RevOps to ensure list accuracy and alignment

• Execute and activate audiences in ZoomInfo and other ABM/ABX platforms, , coordinating closely with Sales and marketing stakeholders

Paid Media

• Own LinkedIn Ads and Google Ads strategy and execution, including campaign creation, testing, optimization, and scaling

• Manage paid media budgets, bids, and performance improvement plans, using data to drive continuous optimization

• Analytics, Measurement, and Reporting

• Own GA4 and Google Tag Manager measurement strategy, implementation, and ongoing troubleshooting

• Build and maintain dashboards in HubSpot and Salesforce to track funnel performance, conversion, pipeline impact, and ROI

• Provide performance insights and recommendations to marketing leadership as needed to inform optimization decisions

MarTech and Automation

• Own and optimize the marketing tech stack (HubSpot, ZoomInfo, RingLead, Sendoso, and related tools), including integrations, troubleshooting, and documentation of key processes

• Evaluate and recommend new tools and automation opportunities that improve speed, quality, and scalability of marketing execution

• Apply AI tools to improve marketing operations, including automation, lead qualification, scoring and routing enhancements, and workflow optimization through testing and iteration

Qualifications

• 5+ years of B2B marketing operations and digital marketing experience

• Hands-on expertise in HubSpot, including automation, workflows, lead routing, and lifecycle management

• Experience building and scaling ABM programs using ABM/ABX platforms (e.g., ZoomInfo or similar)

• Proven experience managing and optimizing LinkedIn and Google Ads campaigns

• Working knowledge of Salesforce campaign tracking, attribution, and CRM integration

• Experience with GA4, GTM, and marketing performance reporting

• Demonstrated experience applying AI tools to automate workflows and improve lead scoring, qualification, or operational efficiency

• Strong systems thinker with high attention to detail and comfort owning cross-functional initiatives