SEO/AEO Growth Lead

About Graphite

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, and AEO.

We’re obsessed with impact—it’s foundational to who we are, why we’re successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet.

We are a fully distributed company with team members located across North America, Latin America, and Europe.

The Role

We are searching for an experienced Growth Lead (SEO + AEO + Content) with a strong academic background in business or any STEM-related major to support our growth.

This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.

You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration.

This is a fully remote work opportunity.

What You’ll Do

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects

• Forecast performance, set targets, build reporting, and communicate pacing towards targets

• Monitor the performance of top consumer tech companies we work with and their competitors

• Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations

• Conduct A/B tests that optimize the overall marketing program

• Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams

• Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities

• Coordinate with data science to perform analysis on organic traffic changes

What Expertise You’ll Need

• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO, content strategy, and awareness of digital marketing (paid search, SEO, AEO, social, etc.). Programmatic SEO is a huge plus!

• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)

• Paid Search: Agency or in-house experience with PPC, SEM, paid search, and paid ads

• Product: Excellent product sense and ability to solve challenging problems with simple, elegant solutions

• Web & App: Strong understanding of how the web and native app ecosystems work

• Tools: Experience with Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.

• People Management: Experience overseeing and managing a team of direct collaborators

• Project Management: Skilled at managing client deliverables promptly and ensuring strategies are delivered on time

What You’ll Learn

• Programmatic SEO: Building scalable SEO engines beyond best practices

• Premium Data-Driven Content: Combining proprietary data with premium editorial style guides

• Growth Design: Custom design solutions to dramatically increase conversion funnels

• Team & Process: Building sustainable, iterative growth processes and teams

How We’ll Help

• Process As Needed: Iterative, empowering processes

• Autonomy: Full ownership and agency to drive projects forward

• Flexible Work Environment: Distributed team across US, Canada, LATAM, and Europe

• Compensation: Competitive pay for the best talent

• Vacation & Time Off: Flexible PTO to recharge

• Benefits: Quality healthcare coverage and education opportunities