Senior CRO Specialist

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

We're seeking a Senior CRO Specialist to accelerate our conversion optimization and user experience improvements across our digital properties. You'll lead landing page builds from brief to launch, drive testing velocity, and uncover user behavior insights that fuel continuous growth. This role is essential to maintaining our experimentation momentum while our team scales rapidly. You'll work cross-functionally with designers, developers, and growth leads to translate user insights into high-converting experiences and build scalable CRO processes. This role reports to our CRO Manager.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

Testing & Optimization

• Lead landing page builds from brief to launch, ensuring CRO ideas are implemented quickly and correctly

• Launch and QA structured tests regularly while supporting multivariate testing with meaningful performance insights

• Track performance and surface insights after tests go live to inform next iterations and drive continuous improvement

• Build and maintain testing roadmaps for designated product areas, collaborating across design, development, and growth teams

User Experience & Analysis

• Analyze user behavior through scrollmaps, heatmaps, and session recordings to uncover friction points and generate test hypotheses grounded in real user actions

• Take ownership of UI/UX across our website, product pages, and landing pages, coordinating testing and optimizations

• Identify and resolve major UX friction points through comprehensive user journey analysis

• Drive meaningful conversion rate improvements through strategic UX and content iterations

Process & Collaboration

• Coordinate with designers, developers, and growth leads to ensure cross-functional alignment and reduce delays

• Establish repeatable CRO processes including insight synthesis, testing documentation, and post-test recaps

• Build inside Replo to speed up test launches and expand in-house execution capabilities

• Write clear landing page briefs and testing hypotheses that drive actionable experimentation

We're looking for someone who:

• Has 2-3 years of performance marketing, UX & UI strategy, or digital production experience (agency or in-house) with proven results

• Brings 1+ year of CRO-related experience with hands-on testing and optimization work

• Possesses 1+ year of experience using Replo or similar no-code/low-code builders for rapid page development

• Demonstrates proficiency with behavior analysis tools like Hotjar, Microsoft Clarity, or similar platforms

• Shows expertise with Google Analytics 4 (GA4) or comparable analytics platforms for performance tracking

• Can navigate Figma for page reviews, feedback, and design collaboration

• Understands conversion drivers including hierarchy, CTA clarity, trust-building, and visual priority

• Is comfortable with Shopify analytics and e-commerce performance measurement

• Can identify friction in user journeys through comprehensive analysis of heatmaps, scrollmaps, and user recordings

Approach to the role:

• Stays curious and analytical - constantly digs into data and user behavior to identify new opportunities for improvement

• Maintains action-biased mindset - moves fast, iterates often, and learns from live experiments rather than waiting for perfect information

• Communicates collaboratively - keeps cross-functional teams aligned through clear, proactive updates and knows how to work effectively across departments

• Brings process-minded structure - establishes clear briefing, QA, and documentation processes that scale with the team

• Remains user-obsessed - approaches every test and build from the user's perspective, always asking "Where might they get stuck?"

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!