Lead Brand Designer

About Gymdesk

Gymdesk is modern software built for gym owners who want to manage and grow their gym. We serve thousands of martial arts academies, fitness studios, and boutique gyms around the world. We’ve built a strong foundation of SEO, content, and product-led growth. We’re now layering in a sales-led motion to accelerate our mid-market and outbound acquisition. As we scale, we’re ready to visually uplevel our brand across every touchpoint, and we need your help!

About the Role

We’re looking for a Creative Lead who can take full ownership of our visual identity. We need someone to bring it to life across web, ads, email, video, and beyond. You’ll be the first in-house marketing designer on the team, responsible for both strategic brand direction and fast, high-quality execution.

From evolving our brand guidelines to producing original video content, from building paid ad assets to styling blog illustrations, you’ll be the go-to creative engine that helps Gymdesk stand out in a sea of sameness.

You’ll work cross-functionally with the marketing team (content, SEO, product, paid), our Webflow agency, and contractors across social and ops. You’ll replace the need for multiple design vendors with a centralized, in-house creative engine.

What You’ll Own

• Lead visual design across all channels: website, ads, social, email, content, sales enablement

• Define and maintain our brand guidelines, asset library, and templates for repeatable creative

• Own the design system for Webflow, working with agencies and directly in the platform

• Create and test paid ad creative that performs (static, carousel, UGC, short-form video, etc.)

• Collaborate with our Content and Originals team on video cuts, intros, lower-thirds, and visuals

• Support our SEO and blog content with illustrations and guidelines for outsourced writers

• Design and optimize email templates, both visual and HTML

• Build product mockups, launch visuals, and feature assets for new releases

• Support social content with template kits and video overlays

• Manage brand consistency across all internal and external touchpoints

• Occasionally support light video editing when needed (Reels, YouTube, etc.)

Who You Are

• 5+ years of experience as a brand, marketing, or visual designer (SaaS/tech experience preferred)

• Comfortable owning design strategy and execution across a lean marketing team

• Experience designing for SaaS brands, with a modern, clean, and performance-oriented style

• Comfortable in Figma, Webflow, Adobe Suite, Canva, and video tools (Premiere, CapCut, etc.)

• Able to set up scalable systems like design libraries, guidelines, templates, and processes

• Familiar with performance marketing and best practices for conversion

• Comfortable editing short-form video content for social and paid use

• Organized, fast-moving, and excited to build a brand from the inside out

• Bonus: Experience in martial arts or fitness, or a passion for the industry

Why This Role?

Gymdesk is already growing quickly through organic and product-led marketing. But our visual identity hasn’t caught up to our ambition.

We’ve outsourced design across multiple agencies, resulting in inconsistency and slow turnarounds. This role changes that.

You’ll be the first in-house creative hire, with the opportunity to own brand design from end to end. You’ll work on projects that span the funnel from high-performing paid ads to Originals storytelling to our website. And you’ll build the brand systems that scale as we grow.

This role is perfect for a designer who wants freedom, ownership, and high impact.

Gymdesk asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies, please do not contact Gymdesk directly.