Marketing Manager (Direct Marketing)

ABOUT HAPPY MONEY 

Happy Money is a leading consumer finance company dedicated to helping people achieve their goals through responsible lending. Through its fully-digital platform, Happy Money partners with credit unions, banks and asset managers to originate high-quality credit solutions, diversify their portfolios and expand their impact and reach nationwide. 

Backed by investors like TruStage Ventures, Happy Money enables financial institutions to grow as a force for good in their communities while helping people use money as a tool for their happiness. Together with their community-focused capital partner network, Happy Money has originated over $6 billion in loans representing more than 300,000 members who have taken greater control of their financial futures. Learn more at happymoney.com.

ABOUT THE ROLE

• Lead the development and execution of prescreen direct mail and digital campaigns to drive loan origination growth.

• Collaborate with cross-functional teams (Sales, Risk, Finance, Product, Analytics) to align on goals and drive execution and results.

• Manage audience segmentation, response targeting, credit qualification, and mailing lists to optimize campaign reach and performance.

• Analyze campaign results and key metrics, conduct rigorous testing, and provide insights and recommendations for continuous growth and optimization.

• Ensure prescreen campaigns are optimized with other channels as a component of a robust omnichannel strategy.

• Drive the entire campaign lifecycle, from forecasting and performance evaluation to cost and revenue projections, and engage with internal and external stakeholders and vendors, while driving quality creative output.

• Make sure that all campaigns adhere to compliance, legal, and quality requirements.

ABOUT YOU

• 5+ years of experience in prescreen or direct mail marketing in consumer lending, with strong experience driving campaign execution and performance, forecasting, and cross-functional partnership. 

• Experience managing mail and marketing vendors

• Strong analytical and data-driven mindset, with a proven ability to derive insights that optimize campaigns and drive growth.

• Experience working cross-functionally, alongside managing external vendors, to deliver quality campaigns that meet objectives, and are delivered on-time and within budget.

• Proficient in marketing automation tools and CRM systems.

• Strong understanding of credit data elements and prescreen processes.

• Previous background collaborating with Legal & Compliance and Finance departments to secure campaign approvals, optimize costs, and develop reporting.

BONUS POINTS FOR

•  Experience engaging in creative development and testing

BENEFITS & PERKS

• Generous medical, dental, and vision insurance options 

• 401k Plan with a matching contribution

• Flexible PTO

• Monthly Health and Wellness Days

• 12 Weeks Paid Parental Leave

• Company-paid short & long term disability and life insurance

• Monthly tech stipend to help cover expenses for remote work

• Happy Money is a 100% fully distributed workforce

$100,000 - $130,000 a year

Happy Money offers a competitive salary range tailored to individual qualifications, experience, and role fit, reflecting our commitment to fair compensation practices. Additionally, eligible candidates may have the opportunity to participate in additional compensation contingent on company and individual performance, as a part of their total rewards offering.

Happy Money is committed to a diverse and inclusive workplace. Happy Money is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email peopleops@happymoney.com.