SEM Manager

Are you a passionate digital marketer specializing in Search Engine Marketing (SEM)?

Can you show us your ability to optimize paid search campaigns on platforms like Google Ads and Microsoft Advertising?

We’re glad you’re here.

Take on an exciting and challenging experience as a highly valued team member of our results-driven digital marketing agency – a Google Premier Partner, Microsoft Advertising Partner, and Meta Business Partner.

Our integrated marketing solutions have been achieving valuable conversions and high returns for over a decade for clients in E-commerce, SaaS, Finance, Healthcare, Education, and more.

What sets us apart? We focus on increasing our clients’ profits — not just vanity metrics

As an SEM Manager, you will become well-versed in your assigned clients’ business objectives and ensure that campaign goals and metrics are met using your successful PPC action plans.

You will be given strategic ownership to set up, manage, and optimize large ad spends for multiple clients, including:

• Keyword research and consulting

• Conversion rate optimization

• Reducing CPA

• Account audits + setups

• Campaign expansions

• Keyword bidding

• Budget management

• Performance monitoring

• Ad copy creation

• Image ads + landing page design direction

• A/B testing

• Tracking

• Reporting and client communication

Responsibilities

On a day-to-day basis, you will:

• Own the overall strategy and efficient day-to-day management of assigned client accounts, focusing on client gross profit growth.

• Manage and maintain daily/monthly PPC budgets for multiple clients to ensure each campaign meets the desired performance metrics.

• Fully understand client business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and translate this into PPC strategy and action plans.

• Report on key performance indicators and present results effectively to clients and senior management.

• Frequently research and learn the latest tools and techniques in paid online marketing and form a view on the relevance of these to business objectives.

• Undertake smart buying decisions to ensure maximum effectiveness for a given online budget.

• Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.

• Work with Analytics and Web Development teams to ensure there is a technical capability to deliver, capture, and ensure the success of key campaign aspects such as landing pages, tracking codes, and integration of analytics.

Qualifications

Ideally, you have:

• 3+ years of PPC strategy and campaign management experience primarily within Google Ads (Search, Display, Shopping, Video).

• Demonstrated ability to manage large ad spends ($100K+/month) on national campaigns.

• Google Ads certification preferred.

• Proven skills using tools like Google Ads Editor, Google Analytics, SEMrush, MS Clarity, Supermetrics, Advanced Excel with Pivot Tables, WordPress, etc.

• Self-motivation and a strong sense of accountability when there is no supervision.

• Capacity to handle multiple ongoing projects and deadlines in a fast-paced team environment.

• Exceptional attention to detail with strong written and oral communication skills.

Logistics

In return, we offer:

• 100% remote work environment

• Medical, dental, and vision insurance benefits

• 401(K) with company match

• Unlimited PTO

• Competitive salary with annual reviews

• Life insurance and long-term disability benefits

• Equipment, internet, and wellness stipends

• Strong work/life balance and flexible schedules

• Continuous training and professional development opportunities

To apply, send us a resume and a note sharing your proven track record of driving successful paid search campaigns.