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Sr. Public Relations Manager

About Hipcamp

Over the past decade, Hipcamp has unlocked access to 5 million acres of private camping around the world. In addition to hosting over 120k campsites you won’t find anywhere else, Hipcamp also has the best collection of bookable tent, RV and cabin sites for all camping styles. Each year, Hipcamp helps millions of people happily sleep under the stars, boosting local economies and biodiversity along the way. Everything we do is guided by our belief that getting outside is good for the health of people and the environment. Our culture is built on a deep and genuine commitment to helping people connect with the outdoors. Hipcamp is also backed by top tier investors including Andreesen Horowitz, Benchmark, Bond Capital and Index Ventures.

About the role

Hipcamp is looking for a Sr. PR Manager to join our marketing team. The ideal candidate has 5+ years as a public relations manager and has hands-on experience with two-sided marketplace or outdoor recreation businesses. If you’re passionate about the outdoors and would like to work in a fast-paced startup environment remotely from anywhere in the US, then we would love to talk!

The mission of the Sr. PR Manager is to increase earned media coverage of Hipcamp, leading to increased brand awareness and consideration of Hipcamp. In this role, you will leverage your innate storytelling skills and ability to cultivate authentic relationships with relevant members of the press in order to secure consistent positive coverage at both the national and local levels. You’ll create and tell the story of our company and brand, and will establish Hipcamp as the brand people turn to to get outside. You will report to our Head of Marketing and will closely partner with the marketing and product teams to support go to market efforts globally. You’ll also have the opportunity to work closely with Hipcamp’s CEO Alyssa Ravasio on a regular basis. 

What you'll do

  • Acquire earned coverage from targeted outbound efforts that results in high-quality stories to raise brand awareness and affinity for Hipcamp.

  • Develop repeatable PR systems to help Hipcamp scale brand-aligned storytelling across the following topic areas: host stories, product & partnership announcements,  phenological and celestial events, and our founding story.

  • Actively cultivate and nurture relationships with relevant journalists by meeting with them virtually and occasionally in-person as appropriate.

  • Convert high-potential inbound press interest into earned coverage to maximize impact.

  • Oversee contract team members and/or agencies outside the USA in order scale our domestic press strategy across our international markets. 

  • You’ll manage executive thought leadership and prepare our CEO Alyssa Ravasio and other company spokespeople for interviews and speaking engagements 

Qualifications

  • You are passionate about storytelling and have excellent communications abilities both written and verbal

  • You’re an excellent relationship builder — you know how to manage a variety of external and internal stakeholders and can create alignment quickly 

  • You are comfortable with ambiguity and want to work in a fast paced environment 

  • You have 5+ years as a communications or marketing professional 

  • You have direct experience managing press and media partnerships with global scope.

  • You’re creative, you know when to follow industry playbooks and when there are opportunities for unconventional thinking 

  • You’re passionate about figuring out ways to quantify and measure the impact of your brand awareness efforts 

  • You identify as a “builder” while maintaining a strong vision — you can strategize and execute at the same time 

About our Work Environment

Compensation will be a mix of salary and stock options. It will be highly competitive compared to similar-stage companies and based on location.

Health is essential to happiness. In addition to access to full health insurance, all team members receive $1K in Hipcash because we believe getting outside is excellent preventative medicine in addition to increasing your creativity, lowering your stress, and making you an overall more awesome human.

We focus on results, not hours. We believe that clearly defined goals combined with great people, empowerment, and autonomy create the best results. We feel confident that inclusive and diverse teams working on an important cause can accomplish extraordinary things.

Hipcamp is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact we are confident that the most inclusive and diverse teams accomplish the most extraordinary results.

The pay range for this role is:

104,000 - 130,000 USD per year (Remote - United States)

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