Lead Brand Marketing Manager
Who Are We?
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
What You Will Do:
Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.
Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.
Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.
Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.
Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.
Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.
What We Are Looking For:
5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)
5+ years working with games as a service or other service-oriented products.
3+ years of experience leading global Marketing teams.
Both Agency and in-house experience are strongly preferred.
Have a rich repertoire of top resources and the ability to use them.
Great at content planning.
Strong data analysis skills.
Enjoy various game experiences and love the game sector.
Fluency in Chinese and English is required.
Extensive familiarity with the user characteristics of the US market.
Strong communication and execution skills.
100% employer-paid healthcare premiums for you and your dependents
Generous paid time off
401K / RRSP plan
Employer-paid life and disability insurance
Team-building activities throughout the year
Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
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