Head, Supply Path Optimization

About InMarket

Since 2010 InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build effective audiences, activate real-time, and measure success in driving sales.

InMarket, which raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded the "Best Mobile Marketing Platform" in the 2023 MarTech Breakthrough Awards Program as well as having previously been named "Best Advertising Measurement Platform" (2022) and "Best Location Based Marketing Platform" (2021). InMarket ranked 280 on the 2021 Deloitte Technology Fast 500 list and its nationwide team is united across more than 20 states.

Who you are

We are looking for a bar-raising closer and operator to help us improve the success of our programmatic supply partnerships. 

You will be responsible for overseeing and optimizing our programmatic supply relationships, ensuring optimal utilization to achieve the campaign KPIs of our clients. You will be the primary point of contact for our programmatic supply partners managing the day-to-day decisions and driving long-term strategic endeavors in alignment with InMarket’s 5 year plan. You will work closely with cross-functional stakeholders from product, ad operations, data science and engineering teams to improve the advertising inventory purchased via our data-driven programmatic solutions on behalf of our Fortune 500 clients and more.

Your daily impact as a Head of Supply Path Optimization 

• Own our programmatic supply relationships and act as the primary point of contact and lead for ongoing collaborative innovation.

• Develop and execute a comprehensive supply path optimization strategy to enhance transparency, efficiency, and effectiveness of our programmatic ad campaigns.

• Negotiate supply agreements and terms to achieve optimal inventory access and pricing.

• Monitor and report on the health and performance of our supply and programmatic buying systems to internal stakeholders to highlight trends and areas for improvement to mitigate both ad fraud and invalid traffic as well as reduce discrepancies.

• Clearly message, communicate, and collaborate with Product, Sales, Marketing, Finance and Engineering teams on strategy, goals and roadmap to ensure on-time delivery

• Meet with partners to understand value and opportunities, solicit feedback on new products and features.

• Stay updated on industry trends, emerging technologies, and best practices related to programmatic advertising and supply path optimization. Propose and implement innovative strategies to keep our supply chain both efficient and effective.

• Be able to evangelize new products and ideas with partners.

• Make things happen quickly and efficiently.

Experience and Expertise

• Strong understanding of programmatic advertising and real-time bidding, across display, mobile and CTV and how to effectively manage supply partnerships.

• Domain expertise in header bidding, ads.txt and digital mediation technologies.   

• Proficiency in monitoring programmatic supply to shape traffic to shifts in market demand.

• Strong communication skills for presenting business plans, articulating strategy and roadmap, and working with leaders both within the company as well as externally with partners.

• Ability to analyze data and operate with a metrics-driven mindset using data to identify opportunities and issues.

• Excellent analytical and problem-solving skills when determining how to best solve market challenges.

• Certified sense of humor.

• 5+ years of experience in managing supply partnerships at a demand side platform.

Compensation & Benefits Summary

• Competitive salary, stock options, flexible vacation

• Medical, dental and Flexible Spending Account (FSA)

• Company Matched 401(k)

• Unlimited PTO (Within reason)

• Talented co-workers and management

• Agile Development Program (For continued learning/professional development)

• Paid Paternity & Maternity Leave

For candidates in California, Colorado, and New York City, the Targeted Base Salary Range for this role is $157,000 to $294,000.

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits.  Ask your recruiter for more information!

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.