Director Of Growth Marketing

Interface.ai is a leading Conversational AI SaaS company focused on providing cutting-edge solutions to the financial services industry. We serve close to 100 financial institutions today. We are one of the fastest-growing AI + financial technology companies in the industry, and we have grown 1800% in the last one year and recently featured as one of the top 100 fastest-growing fintech companies in Silicon Valley. Our mission is to empower every financial institution to scale efficiently and help its customers achieve financial wellness.

Our core technology is built 100% in-house with several breakthroughs in Natural Language Understanding. Our parser is built based on zero-shot learning that helps us to launch industry-specific IVA that can achieve over 90% accuracy on Day-1. We are 160+ people strong with employees spread across India and US locations.

What You Will Do

• Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.

• Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail, and referrals.

• Partner with sales, product, and marketing to create engaging content to drive top-of-the-funnel leads.

• Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.

• Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed.

• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Oversee the marketing technology infrastructure and technology roadmap.

• Analyze data to prove ROI and manage dashboards/reports to track campaign success.

What You Will Bring

• Minimum 6+ years of experience running demand generation programs for B2B SaaS business focused on the US Market

• 8+ years of experience in B2B Demand Generation

• Hands-on experience in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent.

• Proven ability to execute day-to-day without the need for consultants and contractors.

• Highly motivated individual who is readily adaptable to changing market and organizational requirements in a startup.

• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.

• Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot

• Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach

• Excellent written and verbal communication skills

• Experience working in an early-stage startup environment at the ground floor

Compensation

• Compensation is expected to be between $180,000 - $200,000. Exact compensation may vary based on skills and location.

What We Offer

• 💻 Remote First Policy

• 🏥 Medical/Dental/Vision Insurance

• 🏝 PTO & Holidays

• ✨ Life Insurance

At Interface.ai, we are committed to providing an inclusive and welcoming environment for all employees and applicants. We celebrate diversity and believe it is critical to our success as a company. We do not  discriminate on the basis of race, color, religion, national origin, age, sex, gender identity, gender expression, sexual orientation, marital status, veteran status, disability status, or any other legally protected status. All employment decisions at Interface.ai are based on business needs, job requirements, and individual qualifications. We strive to create a culture that values and respects each person's unique perspective and contributions. We encourage all qualified individuals to apply for employment opportunities with Interface.ai and are committed to ensuring that our hiring process is inclusive and accessible.